Content Packages

  • 2018 ANA Masters of Marketing Conference

    Content Packages   October 24, 2018  

    At the 2018 ANA Masters of Marketing Conference, a who’s who of CMOs and other industry movers and shakers shared their remarkable stories of mastering brands and driving results in ways that didn’t even seem possible a few years ago.

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  • 2018 ANA Masters of Marketing Conference Highlights

    Content Packages   October 24, 2018  

    For five days, a who’s who of CMOs and other industry movers and shakers shared their remarkable stories of mastering brands and driving results in ways that didn’t even seem possible a few years ago. Get highlights from the 2018 ANA Masters of Marketing Conference along with insights from marketing leaders.

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  • ANA’s Innovators’ Club

    Content Packages   July 20, 2018  

    Welcome to ANA’s Innovators’ Club, a collection of brands that are embracing disruption, driving innovation, and paving a path to the future, for their organizations and the industry as a whole.

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  • Artificial Intelligence

    Content Packages   July 20, 2018  

    Artificial intelligence has the power to completely change the way brands interact with customers through every touchpoint, and revolutionize the way businesses operate.

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  • Augmented Reality

    Content Packages   July 20, 2018  

    Augmented reality combines the physical and digital worlds to create immersive, engaging consumer experiences that are beginning to shape the social media landscape.

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  • Blockchain

    Content Packages   July 20, 2018  

    With its ability to independently verify transactions with 100% accuracy, blockchain technology has the potential to make concerns about ad spend transparency a thing of the past.

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  • Chatbots

    Content Packages   July 20, 2018  

    Chatbot technology enables companies to bring the experience of an immediate, one-to-one conversation to scale, with a wide range of functions from customer service to companionship.

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  • Digital Transformation

    Content Packages   July 20, 2018  

    In the span of one decade, digital media has completely changed the way customers act, and as a result, the way brands do business.

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  • Future Consumer

    Content Packages   July 20, 2018  

    The population and demographic characteristics of consumers are constantly shifting. Marketers realize the necessity of understanding segments they are trying to reach and the behaviors and preferences of the members of those segments. Gen Z is the segment of the population born after 2001, or 2004, depending on whose definition you subscribe to. It is growing in size and importance, representing the future consumer for brands around the world.

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  • Future of Programmatic

    Content Packages   July 20, 2018  

    As programmatic marketing continues to shift and evolve, it’s crucial that businesses understand it and its vital impact on opportunities in advertising spaces on different mediums and platforms.

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  • Future of Retail

    Content Packages   July 20, 2018  

    For the first time in decades, major retailers are being forced to reassess their business model, and create unique, engaging experiences to bring customers back to brick and mortar.

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  • Internet of Things

    Content Packages   July 20, 2018  

    The Internet of Things not only allows for potentially world-changing inventions like the self-driving car, it also gives brands access to deeper, more meaningful customer data than ever before.

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  • Live Video

    Content Packages   July 20, 2018  

    Mobile media has created an “always-on” environment in which marketers can reach consumers in real time. Live video gives brands the opportunity to share experiences with audiences around the world as they are happening.

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  • Neuroscience

    Content Packages   July 20, 2018  

    In recent years, the practice of consumer neuroscience has made strides in accessibility and affordability, offering brands a way to understand customers on a deeper level than ever.

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  • Virtual Reality

    Content Packages   July 20, 2018  

    Virtual reality technology has become portable and inexpensive enough for marketers to consider using it to create completely immersive interactive experiences to surprise and delight consumers.

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  • 2017 ANA Masters of Marketing Conference Video Highlights

    Content Packages   October 4, 2017  

    The ANA Masters of Marketing Conference is the industry's premier annual event, attracting more than 2,500 attendees. For three days, a who's who of CMOs and other industry movers and shakers shared their remarkable stories of mastering brands and driving results.

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  • Unconventionals (A PJA Advertising Podcast)

    Content Packages   April 1, 2017  

    This content package include podcasts from the Unconventionals. This award-winning podcast chronicles amazing stories through in-depth interviews with the CEOs, CMOs and visionaries who had an idea that turned the unexpected commonplace.

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  • 2017 ANA Media Conference

    Content Packages   March 1, 2017  

    Now in its fifth year, the 2017 ANA Media Conference featured important issues and perspective from industry leaders.

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  • 2017 ANA Advertising Law & Public Policy Conference

    Content Packages   February 18, 2017  

    The ANA Advertising Law & Public Policy Conference, now in its 13th year, will show senior practitioners and C-suite executives how to join hands to facilitate the creation of effective, successful marketing campaigns using all available tools.

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  • 2016 ANA Masters of Marketing Conference

    Content Packages   October 19, 2016  

    Attendees of the 2016 ANA Masters of Marketing Conference heard from industry leaders on brand building, leveraging the constantly expanding media landscape, making marketing more accountable, and improving the quality of their marketing organizations.

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