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Content Packages

  • Extended Reality

    Content Packages   November 6, 2020  

    Extended Reality (XR) is an emerging term used to describe environments with real and virtual components and human-machine interactions generated by computer technology and wearables.

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  • The Agency Search and Selection Playbook

    Content Packages   October 16, 2020  

    The agency search and selection process takes a lot of planning, meeting time, and strategic focus. This four-part playbook covers all the stages of the agency search and selection process, including how it should be handled during times of national crisis such as a pandemic.

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  • Future of Work

    Content Packages   December 9, 2019  

    The future of work is marked by an increased use of technology and dissolving borders between departments and roles as workers race to keep their skills up to date. Increasingly, work roles are fluid, workers earn a living through multiple temporary gigs, work can happen from anywhere with Wi-Fi, and many entry-level jobs are automated.

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  • Direct-to-Consumer

    Content Packages   November 12, 2019  

    According to LUMA Partners’ recent research “D2C Brand LUMAscape,” there are currently more than 400 direct-to-consumer (D2C) companies, and this number is only growing. As more brands circumvent traditional stores by selling directly to consumers online, D2C will continue capturing market share while transforming how consumers shop.

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  • Future of B2B

    Content Packages   November 12, 2019  

    The world of B2B marketing is evolving as the data and technology disrupt the customer journey and allow trends like account-based marketing to flourish.

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  • 5G

    Content Packages   October 30, 2019  

    The advent of 5G ushers in a new era of connectivity. It will power the growing Internet of Things, and marketers will be able to provide audiences with enhanced digital or mobile experiences as a result of the increased speed, lowered latency, and improved reliability of the cellular network.

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  • 2019 ANA Masters of Marketing Conference Highlights

    Content Packages   October 2, 2019  

    Join a who's who of CMOs and other industry movers and shakers who will share their remarkable stories of mastering brands and driving results in ways that didn't even seem possible a few years ago. Get highlights from the 2019 ANA Masters of Marketing Conference along with insights from marketing leaders.

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  • Voice Marketing

    Content Packages   June 17, 2019  

    As voice-activated devices grow in popularity, consumers’ habits and expectations are changing. Brands should consider adapting their communication, advertising, and experience strategies to leverage the capabilities of this now commonplace technology, with an emphasis on optimizing for voice search.

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  • ANA Marketing Futures Podcast

    Content Packages   February 1, 2019  

    The ANA Marketing Futures Podcast Series is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Michael Berberich, Senior Director of Marketing Futures, the Podcast Series looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.

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  • Behind the Campaign

    Content Packages   February 1, 2019  

    ANA Marketing Futures presents "Behind the Campaign," a series that takes a behind-the-scenes look at some the most innovative ANA Award-Winning Case Studies.

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  • 2018 ANA Masters of Marketing Conference

    Content Packages   October 24, 2018  

    At the 2018 ANA Masters of Marketing Conference, a who’s who of CMOs and other industry movers and shakers shared their remarkable stories of mastering brands and driving results in ways that didn’t even seem possible a few years ago.

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  • 2018 ANA Masters of Marketing Conference Highlights

    Content Packages   October 24, 2018  

    For five days, a who’s who of CMOs and other industry movers and shakers shared their remarkable stories of mastering brands and driving results in ways that didn’t even seem possible a few years ago. Get highlights from the 2018 ANA Masters of Marketing Conference along with insights from marketing leaders.

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  • ANA’s Innovators’ Club

    Content Packages   July 20, 2018  

    Welcome to ANA’s Innovators’ Club, a collection of brands that are embracing disruption, driving innovation, and paving a path to the future, for their organizations and the industry as a whole.

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  • Artificial Intelligence

    Content Packages   July 20, 2018  

    Artificial intelligence has the power to completely change the way brands interact with customers through every touchpoint, and revolutionize the way businesses operate.

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  • Augmented Reality

    Content Packages   July 20, 2018  

    Augmented reality combines the physical and digital worlds to create immersive, engaging consumer experiences that are beginning to shape the social media landscape.

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  • Blockchain

    Content Packages   July 20, 2018  

    With its ability to independently verify transactions with 100% accuracy, blockchain technology has the potential to make concerns about ad spend transparency a thing of the past.

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  • Chatbots

    Content Packages   July 20, 2018  

    Chatbot technology enables companies to bring the experience of an immediate, one-to-one conversation to scale, with a wide range of functions from customer service to companionship.

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  • Digital Transformation

    Content Packages   July 20, 2018  

    In the span of one decade, digital media has completely changed the way customers act, and as a result, the way brands do business.

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  • Future Consumer

    Content Packages   July 20, 2018  

    The population and demographic characteristics of consumers are constantly shifting. Marketers realize the necessity of understanding segments they are trying to reach and the behaviors and preferences of the members of those segments. Gen Z is the segment of the population born after 2001, or 2004, depending on whose definition you subscribe to. It is growing in size and importance, representing the future consumer for brands around the world.

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  • Future of Programmatic

    Content Packages   July 20, 2018  

    As programmatic marketing continues to shift and evolve, it’s crucial that businesses understand it and its vital impact on opportunities in advertising spaces on different mediums and platforms.

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