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Content Packages

  • Brand Engagement 360

     Content Packages   January 31, 2023  

    Brand Engagement 360 is a growing worldwide reform movement that enhances returns for investors by creating value for employees, customers, supply chain and distribution partners, communities, and the environment. The Enterprise Engagement Alliance has provided resources and insights for ANA member brands to help implement their own Brand Engagement 360 program.

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  • Celebrating and Supporting Women

     Content Packages   January 31, 2023  

    March is Women’s History Month, a period that celebrates the strengths and achievements of women and that strives to advance the causes most important to them. In keeping with this important theme of the month, consider the following case studies from the ANA’s portfolio of award programs. The following examples demonstrate the marketing community’s commitment to elevating women’s issues and aiding their causes.

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  • CMO 90 Days: Brand Assessment Tool Portfolio

     Content Packages   January 31, 2023  

    Use the following to assess your brand and customer experience.

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  • CMO 90 Days: Capability Assessment Tool Portfolio

     Content Packages   January 31, 2023  

    Use the tools below to assess your marketing capabilities and systems.

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  • CMO 90 Days: Team Assessment Tool Portfolio

     Content Packages   January 31, 2023  

    Use the tools below to assess cross-functional team dynamics.

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  • Extended Reality

     Content Packages   November 6, 2020  

    Extended Reality (XR) is an emerging term used to describe environments with real and virtual components and human-machine interactions generated by computer technology and wearables.

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  • The Agency Search and Selection Playbook

     Content Packages   October 16, 2020  

    The agency search and selection process takes a lot of planning, meeting time, and strategic focus. This four-part playbook covers all the stages of the agency search and selection process, including how it should be handled during times of national crisis such as a pandemic.

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  • Future of Work

     Content Packages   December 9, 2019  

    The future of work is marked by an increased use of technology and dissolving borders between departments and roles as workers race to keep their skills up to date. Increasingly, work roles are fluid, workers earn a living through multiple temporary gigs, work can happen from anywhere with Wi-Fi, and many entry-level jobs are automated.

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  • Direct-to-Consumer

     Content Packages   November 12, 2019  

    According to LUMA Partners’ recent research “D2C Brand LUMAscape,” there are currently more than 400 direct-to-consumer (D2C) companies, and this number is only growing. As more brands circumvent traditional stores by selling directly to consumers online, D2C will continue capturing market share while transforming how consumers shop.

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  • Future of B2B

     Content Packages   November 12, 2019  

    The world of B2B marketing is evolving as the data and technology disrupt the customer journey and allow trends like account-based marketing to flourish.

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  • 5G

     Content Packages   October 30, 2019  

    The advent of 5G ushers in a new era of connectivity. It will power the growing Internet of Things, and marketers will be able to provide audiences with enhanced digital or mobile experiences as a result of the increased speed, lowered latency, and improved reliability of the cellular network.

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  • 2019 ANA Masters of Marketing Conference Highlights

     Content Packages   October 2, 2019  

    Join a who's who of CMOs and other industry movers and shakers who will share their remarkable stories of mastering brands and driving results in ways that didn't even seem possible a few years ago. Get highlights from the 2019 ANA Masters of Marketing Conference along with insights from marketing leaders.

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  • Voice Marketing

     Content Packages   June 17, 2019  

    As voice-activated devices grow in popularity, consumers’ habits and expectations are changing. Brands should consider adapting their communication, advertising, and experience strategies to leverage the capabilities of this now commonplace technology, with an emphasis on optimizing for voice search.

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  • ANA Marketing Futures Podcast

     Content Packages   February 1, 2019  

    The ANA Marketing Futures Podcast Series is a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the future of marketing, and business in general. Hosted by Michael Berberich, Senior Director of Marketing Futures, the Podcast Series looks to demystify emerging trends, share different perspectives on critical economic issues, and help marketers and business owners focus on what matters most: growing their brands.

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  • Behind the Campaign

     Content Packages   February 1, 2019  

    ANA Marketing Futures presents "Behind the Campaign," a series that takes a behind-the-scenes look at some the most innovative ANA Award-Winning Case Studies.

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  • Marketing Futures Pulse

     Content Packages   February 1, 2019  

    Pulse pulls together the freshest articles, research, and insights on hot topics in the marketing industry. Curated and vetted by an ANA researcher, each issue includes only the most current and credible information available.

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  • 2018 ANA Masters of Marketing Conference

     Content Packages   October 24, 2018  

    At the 2018 ANA Masters of Marketing Conference, a who’s who of CMOs and other industry movers and shakers shared their remarkable stories of mastering brands and driving results in ways that didn’t even seem possible a few years ago.

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  • 2018 ANA Masters of Marketing Conference Highlights

     Content Packages   October 24, 2018  

    For five days, a who’s who of CMOs and other industry movers and shakers shared their remarkable stories of mastering brands and driving results in ways that didn’t even seem possible a few years ago. Get highlights from the 2018 ANA Masters of Marketing Conference along with insights from marketing leaders.

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  • ANA’s Innovators’ Club

     Content Packages   July 20, 2018  

    Welcome to ANA’s Innovators’ Club, a collection of brands that are embracing disruption, driving innovation, and paving a path to the future, for their organizations and the industry as a whole.

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  • Artificial Intelligence

     Content Packages   July 20, 2018  

    Artificial intelligence has the power to completely change the way brands interact with customers through every touchpoint, and revolutionize the way businesses operate.

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