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Content Packages

  • Account-Based Marketing (ABM): Trends and Resources

     Content Packages   January 8, 2025  

    The Association of National Advertisers (ANA) serves as the voice and advocate for marketers across the globe. With a rich history spanning over a century, the ANA is committed to advancing the interests of its members, promoting responsible advertising practices, and driving the growth and success of the advertising industry as a whole. Below is a small sample of the content resources available to ANA members regarding account-based marketing (ABM).

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  • Artificial Intelligence

     Content Packages   January 8, 2025  

    Artificial intelligence has the power to completely change the way brands interact with customers through every touchpoint, and revolutionize the way businesses operate.

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  • Business-to-Business (B2B)

    Content Packages   January 8, 2025  

    Below are key resources on the latest trends and best practices for B2B marketing.

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  • CMO: Trends and Resources

     Content Packages   January 8, 2025  

    The Association of National Advertisers (ANA) serves as the voice and advocate for marketers across the globe. With a rich history spanning over a century, the ANA is committed to advancing the interests of its members, promoting responsible advertising practices, and driving the growth and success of the advertising industry as a whole. Below is a small sample of the content resources available to ANA members regarding CMOs.

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  • Connected TV (CTV): Resources

     Content Packages   January 8, 2025  

    The Association of National Advertisers (ANA) serves as the voice and advocate for marketers across the globe. With a rich history spanning over a century, the ANA is committed to advancing the interests of its members, promoting responsible advertising practices, and driving the growth and success of the advertising industry as a whole. Below is a small sample of the content resources available to ANA members regarding connected TV (CTV).

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  • Direct-to-Consumer (D2C)

     Content Packages   January 8, 2025  

    According to LUMA Partners’ recent research “D2C Brand LUMAscape,” there are currently more than 400 direct-to-consumer (D2C) companies, and this number is only growing. As more brands circumvent traditional stores by selling directly to consumers online, D2C will continue capturing market share while transforming how consumers shop.

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  • Generative AI: Resources

     Content Packages   January 8, 2025  

    Generative AI (gen AI) is a game-changer and disruptor. From ideation to image creation to testing capabilities, the ability for generative AI to enhance processes is almost endless. For many companies and marketing teams, this evolving technology can help teams become more agile, creative, scalable, and data-driven. Below are resources aimed to help you better utilize generative AI while also understanding the ethical and legal implications.

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  • Marketing Mix Modeling (MMM): Resources

     Content Packages   January 8, 2025  

    The Association of National Advertisers (ANA) serves as the voice and advocate for marketers across the globe. With a rich history spanning over a century, the ANA is committed to advancing the interests of its members, promoting responsible advertising practices, and driving the growth and success of the advertising industry as a whole. Below is a small sample of the content resources available to ANA members regarding marketing mix modeling (MMM).

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  • Pet Marketing: Resources

     Content Packages   January 8, 2025  

    How can you successfully market to pet parents? Pets are a beloved part of many families, and more and more brands are turning to various media channels to better reach the various demographics within the pet community. Below are helpful resources that showcase excellence and creativity when marketing to pet parents.

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  • Retail Media Networks (RMN): Resources

     Content Packages   January 8, 2025  

    The Association of National Advertisers (ANA) serves as the voice and advocate for marketers across the globe. With a rich history spanning over a century, the ANA is committed to advancing the interests of its members, promoting responsible advertising practices, and driving the growth and success of the advertising industry as a whole. Below is a small sample of the content resources available to ANA members regarding retail media networks.

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  • Explore the Best Money Slides of 2024

     Content Packages   December 4, 2024  

    The ANA’s “Money Slides” single out the most helpful and revealing PowerPoint slides from the decks of speakers at ANA events. They serve up everything from data on demography and consumer preferences, perceptions, and behavior to maturity models and statistics on spending and marketing outcomes to model KPIs to guide approaches to measurement. Money Slides thus help make marketers smarter at a glance. To see what Money Slides have to offer, consider the 20 most popular Money Slides from 2024, which are compiled here.

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  • Budgeting Playbooks and Tools

     Content Packages   November 13, 2024  

    Explore this comprehensive content package filled with practical tools, step-by-step playbooks, and customizable templates designed to help marketers organize their budgets.

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  • Brand Elements: Color, Audio, Fonts, Design, and More

     Content Packages   October 29, 2024  

    How a brand is experienced, whether through sound, visuals, graphics, and colors, makes a world of difference. Moods and emotional reactions can vary greatly depending on these elements; for instance, using soft blues as the brand color or in a campaign will illicit a different reaction than bright reds. The compiled resources here will help you when defining or redefining your brand's identity.

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  • Multicultural & DEIB Marketing

    Content Packages   October 10, 2024  

    Fostering and promoting DEIB is an imperative for all marketers, internally and externally; dispelling stereotypes and false narratives around multicultural marketing and general belonging benefits all people and allows people to feel seen, cared for, and safe to be themselves. Below are resources that help marketers create change outside and inside their organizations.

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  • Talent Acquisition and Retention

     Content Packages   September 26, 2024  

    Explore trends, tactics, and best practices in talent acquisition and retention.

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  • Learn the A to Z of MarTech

     Content Packages   September 15, 2024  

    Get up to speed on all things MarTech, from making your business case to selecting vendors to establishing governance.

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  • Chatbots

     Content Packages   August 29, 2024  

    Chatbot technology enables companies to bring the experience of an immediate, one-to-one conversation to scale, with a wide range of functions from customer service to companionship.

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  • Data Compliance and Privacy Regulations

     Content Packages   August 29, 2024  

    In the ever-changing data privacy, compliance, and regulation landscape, it can be challenging for marketers to keep up with the current trends and legislation. Below are the latest resources providing guidance on responsible use of data.

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  • In-Housing Versus Outsourcing

     Content Packages   July 17, 2024  

    Explore strategic considerations behind building in-house marketing teams versus outsourcing talent and tasks to agencies and external partners.

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  • SeeHer

     Content Packages   July 10, 2024  

    SeeHer is committed to increasing the representation and accurate portrayal of all women and girls to achieve gender equality and drive business growth in the global marketing and media ecosystem, now and for generations to come.

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