Amplify - Measurement Practice Reports

Explore research backed insights on data strategy and marketing intelligence, with topics closely aligned to the ANA Data Practice. These reports examine the trends, challenges, and evolving practices influencing how marketers collect, manage, analyze, and apply data to improve decision making and drive stronger business outcomes.

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  • The State of Marketing Measurement Report

     Research Reports   February 12, 2026  

    Marketers are having increasing difficulty in proving the ROI of their efforts and focusing spending where it will do the most good. An ANA survey captures the current state of measurement across major brands, revealing both the progress made and the gaps that remain.

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