Amplify - Inclusive Marketing Practice Reports

Multicultural communities are not niche segments. They are shaping culture, commerce, and the future of brand building. The ANA has built a broader ecosystem of alliances, research initiatives, benchmarking studies, and industry collaborations designed to help marketers better connect with growth audiences and build stronger brands and businesses.

Advertising Benchmark Index and the ANA Inclusive Marketing Practice share insights from their 2026 Super Bowl analysis, revealing widespread underperformance among women and demonstrating that resonance with women leads to better business outcomes across key KPIs.

Learn how inclusion impacts decision-making, career progression, and belonging across the marketing and advertising industry. This study provides actionable insights to help organizations create environments where every professional can thrive.

This case study book provides a tool to help ANA members understand how to drive growth in a number of diverse category segments. It draws from the top work in the Multicultural Excellence, REGGIE, In-House Excellence, and B2 Awards.

The 2024 ANA LGBTQ+ Marketing Inclusion Survey offers a comprehensive view into the state of LGBTQ+ inclusion in advertising. With 55 percent of advertisers engaging in LGBTQ+-inclusive marketing, the survey and report highlight a significant shift towards inclusivity.