The Future of Agencies

Advertising, PR, creative, digital, and full-service agencies have played a crucial role in the marketer's toolkit for decades. But the landscape is changing. More than ever, overlap exists between agencies and consultancies, in-house and external agencies, and the roles of humans and automation. We gathered perspectives from marketers and subject matter experts to understand how marketers view the future of agency and how its trajectory impacts marketing decision making.

Seven Behaviors That Set the Best Client-Agency Relationships Apart
Knowledge Partners January 28, 2021
Today’s business environment is radically different to that of ten years ago, and the pace of change has increased exponentially within the last year. Find out what these changes mean.
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Future of Programmatic Report, 2021 Edition
Research Reports January 18, 2021
Programmatic media opens new doors to modern marketers seeking to spend efficiently and target with precision. The 2021 ANA Marketing Futures report on this topic curates expert perspectives and key stats, illustrating the tech’s current applications and anticipated future impact.
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Optimizing Agency Relationships for Brand Growth
Event Recaps December 1, 2020
Dave Edwards, executive vice president of global business development at R3 Worldwide, shared topics related to working with agencies during the COVID-19 pandemic.
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Deciding When to Conduct an Agency Search
Leading Edge October 16, 2020
You’re thinking you need a new agency. Have you thoroughly assessed what’s gone wrong in the incumbent relationship? Weighed the cost-benefit of conducting an agency search? Identified the right agency resources in an evolving agency landscape? This playbook answers these questions and many more.
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Organizing for an Agency Search
Leading Edge October 16, 2020
You’ve decided you want a new agency. Who should be on your search team? What should the timetable be? What should your initial agency screening criteria be? This playbook answers these questions and many more.
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