Coverage of the ANA Advertising Financial Management Conference
For years, the ANA Advertising Financial Management Conference has gathered client-side marketing procurement and finance leaders with advertising agency chief financial officers, revenue leaders, and other key stakeholders. As the only event dedicated to aligning these groups, the conference centers on driving value through financial management, sustainability, supplier diversity, and related priorities.
This collection highlights key insights and learnings drawn from conference coverage over time.
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Brand in the Boardroom: Making the Case for Investment in the Brand
Event Recaps April 28, 2015Joanna Seddon, president of global brand consulting at OgilvyRED, discussed using brand value analysis to increase the bottom line.
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