Insights from the B2B Committee

The B2B Committee brings together marketers navigating the distinct challenges of business marketing, from demand and lead generation to product marketing, brand-to-demand execution, measurement, and ROI. Through education, peer discussion, and networking, the committee helps members strengthen strategy, improve alignment with sales, and adapt to emerging technologies such as generative AI. Content produced by the committee reflects shared insights, practical guidance, and real-world approaches from B2B marketers operating across diverse industries and maturity levels.