Insights from the Multicultural and Inclusive Marketing Committee

Saks Fifth Avenue partnered with G & Co. to build its market share to reach new, diverse consumer bases and best engage with current customers.

Best Friends Animal Society strove to promote pet adoption among Hispanics.

David Femi, head of multicultural banking and diverse market strategy at M&T Bank, outlined various new initiatives his brand has launched as a result of its efforts to better understand the banking needs of multicultural consumers.

The Ad Council discussed how it worked with JOY Collective to reduce vaccine hesitancy, particularly among the African American community.

Reggie Willis from Ally explored how it is rethinking the way they ensure inclusivity as they move toward a more hybrid workforce.

Claritas discussed what distinguishes the unique Hispanic market from other consumer groups and what role acculturation plays in differentiating consumer behavior among Hispanics. Brands can use these insights to identify their best customers and prospects, deliver more engaging messages to optimize campaigns, and increase ROI.

Pine-Sol described how it got back in touch with one of its core audiences, Black women.

Target shared some of the initiatives it is undertaking to advance diversity, equity, and inclusion.

Founder and President Matt Tumminello and VP Matt Wagner shared learnings from Target 10's two decades of experience and best practices on how to engage with this vibrant, growing audience in 2022 and beyond.

Aveeno is on a mission to help people lead healthier lives. And this extends beyond the products they make. In 2021, the brand launched an initiative that focused on creating awareness of, education for, and access to solutions for eczema on Black skin.

This session showcased Cadillac's creative, brand content, and equity and justice efforts.

Paramount Pictures’ Marketing & Distribution department assembled six task forces to cover specific action areas to drive systematic change within the organization. In this session, learn more about the Project Action task force, an initiative formed in response to a myriad of social injustices in 2020.

Tapping into both traditional and emerging trends in Mexican-American culture, Tecate shared how it built a new narrative for the brand, focusing on Mexicanity in the U.S. in everything it did. These efforts powered Tecate forward, drove powerful consumer engagement, and won the brand several awards.

Terrence Irizarry, Chief Inclusive Diversity Officer, shared Danone’s perspective on From the Workplace to the Marketplace: Authentic Support of Diverse Communities. Learn why this approach was initiated, how it’s being implemented, the results thus far, and what they are learning along the way.

Sandi Edgar, formerly of the Temerlin Advertising Institute at Southern Methodist University, discusses how diversifying graduate programs will ultimately diversify those working in advertising and marketing, at agencies and brands alike.

Crayola discussed its partnership with a global skin tone expert and how an integrated marketing campaign was developed and communicated to the diverse world we see today to foster a sense of belonging and inclusivity.

Disney discussed releasing its film, Soul, authentically and inclusively during the pandemic.

This session highlighted how Walmart ensures that their creative work is representative, inclusive, and culturally sensitive.

Humana understands that inclusion enables a meaningful work environment where diverse individuals feel welcome. Tony Suarez, Senior EDI Strategy Advancement at Humana, provided an update on their EDI work plan, their journey and the learnings.

Procter & Gamble and Tylie Ad Solutions discussed how they have taken diversity and inclusion beyond closed captioning and have added audio descriptions to their commercials.