Business-to-Business (B2B)

Marketers often view their work through the lens of strictly B2B or B2C. But as the digital landscape evolves, it is more important than ever to know what motivates and influences a company’s strategic value and how targets' purchase decisions are made.

How are B2B brands highlighting their employees?

How are B2B brands connecting to small businesses?

The principles of marketing, technically, are no different for B2C and B2B customers. Tony Ezell, EVP and president of North America and CMO at BD, a global medical technology company, shared why he believes B2B brands must continue to drive an integrated brand architecture strategy to drive growth.

How are B2B marketers leveraging data and analytics in their marketing efforts?

How can B2B brands leverage brand purpose?

How are marketing technology (martech) solutions handled in B2B organizations?

How are B2B brands achieving digital transformation?

What are best practices for B2B marketers getting into content marketing?

How can I create an effective B2B customer experience?