Data Compliance and Privacy Regulations

What strategies are developing for marketers to deal with the cookie’s eventual demise?

Global marketers and data providers are celebrating the announcement and impending launch of the long-awaited Swiss-U.S. Data Privacy Framework (DPF) to replace the former Privacy Shield, which was invalidated by the courts in 2020. The Swiss-U.S. DPF will go into force on September 15, 2024, and follows the EU-U.S. Data Privacy Framework which was enacted in July 2023.

Marketing platform AdRoll breaks down each internet browser’s approach to handling first- and third-party cookies. Chrome, Safari, Edge, Firefox, and Opera are all covered.

The ANA Center for Ethical Marketing is dedicated to advancing ethics and accountability for our members and the industry while safeguarding advertising and marketing freedoms. Our comprehensive self-regulatory enforcement program offers education, tools and compliance services for ethical marketers and consumers. Key offerings include DMAchoice, ANA DPF Dispute Resolution and the Digital Advertising Alliance (DAA).

Krista Sande-Kerback offered platform-agnostic solutions to tame the AI beast.

During a session at a May 2024 meeting, the ANA’s Legal Affairs Committee received an update on legal developments around consumer data privacy from Gary Kibel, a partner at the Davis+Gilbert law firm.

Consumers are likely to believe that the texts received are legitimate and from a trusted source. Unfortunately, consumers have been inundated with so-called unwanted “robocalls” and “robotexts” over many years.