The ANA Marketing Technology Awards Case Studies
The ANA Marketing Technology Awards spotlight game-changing achievements and innovations in the industry, celebrating both individuals and teams making outstanding use of technology, data, and AI to drive great marketing.
For case studies of some of the award program’s winners, see below.
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Dell Develops Its Own Customer Data Platform
Knowledge Partners June 18, 2025Faced with the deprecation of Salesforce Audience Studio, Dell established its own CDP, as well as an anonymous server-side universal ID.
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How Mattel Capitalizes on MarTech
Knowledge Partners June 18, 2025Toy-maker Mattel leverages technologies such as AI and blockchain to drive business results.
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Leveraging MarTech, the NFL Drives Fan Growth and Engagement
Knowledge Partners June 18, 2025The NFL’s tech stack enabled it to make significant improvements in how it approached fan journeys, digital and in-person experiences, and measurement.
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MarTech in Action: Kellanova’s Use of Precision Targeting and Analytics Dashboards
Knowledge Partners June 18, 2025Kellanova used audience segmentation to increase sales of Special K cereal and democratized data for the organization with a visual, user-friendly interface that simplified data analysis.
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Personalization, MarTech Transformation, and Customer Data Strategy at Deloitte
Knowledge Partners June 18, 2025Learn how Deloitte achieves personalization at scale, shepherds the adoption of state-of-the-art technology, and helps develop MarTech strategy for clients.
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