Neuroscience
In recent years, the practice of consumer neuroscience has made strides in accessibility and affordability, offering brands a way to understand customers on a deeper level than ever.
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Four Areas Marketers Can Implement Neuroscience to Improve Results
ANA Magazine July 22, 2019Though still avant-garde in the marketing industry, consumer neuroscience offers marketers powerful insights that they can begin implementing into their campaigns today.
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Leveraging Neuroscience to Optimize Creative
Event Recaps May 9, 2019Dr. Carl Marci, chief neuroscientist at Nielsen, shared his insights and real-world examples to demonstrate the role neuroscience can play in developing and optimizing creative.
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Digital Character and the Humanization of Brands
Knowledge Partners February 14, 2019Dr. Renee Bunnell, CSO and co-founder at Emoto, discusses the industry shift to more “human” brand characteristics.
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A Communicator’s Guide to the Neuroscience of Touch
Webinars December 6, 2018This webinar looked at communication through the lens of neuroscience, exploring how media shapes the brain and, consequently, the way a brand is perceived.
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Leveraging Biometrics Research to Optimize the NFL Game Broadcast
Event Recaps October 11, 2018The National Football League shared insights on how it leveraged biometrics as part of a broader research agenda around the NFL game-viewing experience.
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Using Neuroscience to Design Experiences that Drive Action
Webinars August 15, 2018Learn how the new field of behavioral design is developing systematic methods for developing experiences that drive real-world behaviors.
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Shorter, Better, Cheaper? Neuroscience Can Do That
Nielsen June 11, 2018Nielsen discussed using neuroscience to create shorter, more effective ads.
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