AI Committee Thought Leadership

Marketers are moving AI from experimentation to enterprise scale. Insights from the ANA AI Committee reveal how governance, agentic systems, AI search, and creative automation are reshaping marketing operations.

During a session held at the January 20, 2026 meeting of the ANA’s AI Committee, Andrew Riker, VP of market insights and growth at Brandlight.ai, and Uri Gafni, chief business officer at Brandlight.ai, explained how AI-powered answer engines and the demands of answer engine optimization are reshaping the marketing landscape.

NielsenIQ's neuroscience research reveals significant challenges with AI-generated advertising, finding that consumers readily identify AI creative, respond with negative sentiment, and demonstrate lower memory activation and action intent compared to traditional ads.

During a session at a September ANA AI Committee meeting, Ray Lansigan, EVP of corporate strategy at Publicis Groupe, and Adam Buhler, EVP of creative technology at Publicis Groupe, discussed the Coalition for Content Provenance and Authenticity’s (C2PA) content credentials initiative.

During a September ANA AI Committee meeting, Rebecca Sykes, partner and head of emerging technology at Brandtech Group, shared tips for how a company can use AI responsibly and ethically.

The ANA’s Chris Oswald discussed the ethical and legal aspects that revolve around artificial intelligence, and what to consider when applying the technology into content and business processes.

Speakers from Meta discussed the concept of provenance in generative AI, examining existing and emerging solutions for identifying AI-generated content.

Greg Verdino, founder and principal consultant at CognitivePath, outlined five essential pillars for marketing AI success that have nothing to do with technology and discussed practical, actionable tips for putting them in place to win with AI in 2024.

Generative AI is expanding, accelerating, and automating the creative and content development process in ways brand marketers could never have imagined.

R3’s Greg Paull and Jason Velliquette reviewed best practices when working with non-fungible tokens (NFTs) as part of a larger content strategy and how the nature of these products is set to transform the relationship between brands and consumers.