Amplify Content Package - Advocacy and Ethics
Explore research backed insights on marketing advocacy, accountability, and ethical business practices, with topics closely aligned to Advocacy and Accountability. These reports examine the legislative, regulatory, legal, and marketplace issues influencing how marketers protect consumer trust, understand evolving requirements, and drive responsible business growth.
To explore relevant insights, resources, and support, visit Amplify.
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U.S. Commercial Production Tax Incentives
Research Reports August 10, 2025More than 30 states offer some form of Production Incentives which specifically include advertising production as a qualified production type. This paper explores the progression of these programs and provides a roadmap to evaluate eligibility, avoid common pitfalls, and maximize realized value.
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ANA Ethics Code of Marketing Best Practices
Research Reports July 18, 2024The ANA Ethics Code of Best Marketing Practices is a framework of high-level principles, guidelines, resources and examples of ethical marketing and advertising best practices applicable to all entities engaged in marketing, advertising, and fundraising.
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