Amplify - Brand Practice Reports
Explore research-backed insights on brand marketing. This collection from the ANA’s Brand Practice highlights reports that examine the trends, challenges, and cultural shifts influencing how brands build relevance, creativity, and long-term value.
To explore relevant insights, resources, and support, visit Amplify.
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The Impact of Culture on Brand Building
Research Reports November 12, 2025Most marketers are accustomed to thinking of “culture” as shorthand for multicultural marketing. But it’s not just “who” people are demographically; it’s what they believe, what they find sacred, what they reject, and what communities they embrace.
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Better Creative Briefs for Better Brand Building
Research Reports June 26, 2025In a world of mass media fragmentation, any researcher or marketer would say that creativity is more important than ever. And it’s important not for creativity’s sake, but because more creative work is more effective work. And more effective work helps build brands and increase brand value.
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