Amplify - Talent Practice Reports

In the ANA's latest benchmark study on the state of in-housing, jurors are five times more likely to state that “marketers are in-housing more than ever” than “marketers are pulling back from in-housing.” Fifty-three percent agree that the primary role of in-house agencies is that of a strategic partner to participate in upstream strategy and deliver bold, brand-building work.

Marketing operations is a critical partner in managing people, process, technology, and data needed for any marketing organization to succeed. Learn why marketing operations needs greater opportunities to meaningfully impact strategy in order to achieve its full potential.

The 19th Edition of the ANA's Trends in Agency Compensation Report provides the definitive data on how the industry is managing its agency partnerships. Based on responses from 99 ANA member organizations, this report delivers critical benchmarks to inform your compensation strategy, negotiations, and financial planning.

In a rapidly evolving advertising landscape, the dynamics of client-agency relationships are more critical than ever. A new report from the ANA and 4As offers an in-depth look at the current state of client-agency relationships, delivering valuable insights for marketers and agencies.