Insights from the Commerce Marketing Committee
The Commerce Marketing Committee brings together marketers focused on navigating an increasingly complex commerce landscape shaped by shifting consumer behaviors, new channels, and emerging technologies. The committee explores how brands drive growth across brick‑and‑mortar, e‑commerce, DTC, mobile, and experiential environments while strengthening relationships with retailers and partners. Content produced by the committee shares practical insights and best practices for impacting the customer journey, unlocking revenue opportunities, and aligning commerce marketing strategies across the organization.
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Advertising Direct-to-Consumer on TV: A Tovala Case Study
Event Recaps November 12, 2020Meal-kit company Tovala described how its advertising made the leap to a new medium.
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The Latest Advancements in Commerce Marketing
Event Recaps March 4, 2020Technology can enhance the shopping and buying experience, creating a win-win-win environment for retailers, brands, and consumers.
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Securing Customers in a Competitive Home Security Market
Event Recaps February 27, 2020In a market where the legacy players are viewed as yesterday’s news, Brinks continues to drive sales with its customizable security systems and multi-channel customer service approach.
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What $2.5 Billion in Social Ad Spend Can Teach You About Capturing Attention
Event Recaps February 27, 2020With more people living on their smartphones, retail and e-commerce companies need to optimize ad campaigns for mobile channels. With data from more than 650 brands, Smartly.io has developed best practices and key learnings that can drive performance for businesses advertising on social networks.
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