Marketing Futures Committee Thought Leadership
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Behind the Campaign: Wine and Cheez-It
Research Reports November 1, 2021To recapture consumer attention and reestablish the uniqueness of the brand, Cheez-It developed a collaboration with House Wine to offer a boxed pairing of wine and Cheez-Its, the “ultimate snack pack for grown-ups.”
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Brave New Normal: Creative Trends 2021
Event Recaps March 16, 2021dentsu surveyed 14 emerging creative trends of pressing relevance for marketers — trends that included the rise of virtual commerce and biometric data.
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Camera-to-Cloud Video Production
Event Recaps March 16, 2021Frame.io discussed a technological development that is bringing new flexibility and efficiency to video production by enabling shooting and editing to take place in parallel.
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Driving Sales and Engagement with Technology in Retail
Event Recaps February 26, 2020La-Z-Boy leverages AR and VR technology to help customers find furniture that suits their styles and spaces.
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When Brands Come Alive: Chatbots and Digital Humans
Event Recaps February 26, 2020As online and offline worlds merge, brands may want to explore the latest innovations related to chatbots and digital humans.
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