Insights from the Multicultural and Inclusive Marketing Committee

Erica Hughes, director of multicultural marketing at Ally Financial, discussed the company’s multicultural marketing initiatives.

McDonald’s described its goals for diversity both within its own workforce and among its agency partners.

Barefoot Wines discussed how the brand has taken a stance to expand diversity in the wine industry through community support and inclusion.

American Family Insurance discussed its award-winning campaigns (which won in some categories of ANA’s 2020 Multicultural Excellence Awards) — campaigns that included "Keep People Fearless."

When it comes to TV advertising, research from A+E Networks Strategic Insights shows that marketers are missing a big opportunity by not targeting 55-plus individuals.

NASCAR discussed how it strives to promote diversity in the stands and on the track.

Delmus Credle, head of strategy at IW Group, explored the underlying motivations and behaviors of fans to understand how an average consumer becomes a super-fan and how brands can apply lessons from this fan-first view to their own marketing efforts.

WarnerMedia’s Amy Tunick, VP of operations and activation, and Jordan Shavarebi, a filmmaker, shared insights and learnings after creating and planning its interactive and curatorial campaign and exhibit “Queer City: A CNN Experience.”

Anheuser-Busch and Microsoft put diversity at the forefront of the companies’ missions, regardless of the revenue and monetary impact.

To celebrate Latinx Heritage Month and reach new audiences, Penguin Random House launched #CuentosUnidos (United Stories), a campaign around uplifting Latinx voices and giving back to the community.