Case Studies
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Dove The Best Pink Care Reminder
Smarties Awards September 30, 2024Dove relaunched its winning variant in the market: Dove Sakura with the stunning pink color. Dove as a brand wanted to utilize its opportunity to launch its brand purpose collaboration with another Pink social movement — the Pink Movement for Breast Cancer Awareness.
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Dubai Hotel Reimagines Iconic ’90s Hit for Summer Promotions
Smarties Awards September 30, 2024Yas Island used a recognizable and nostalgic hit song with new lyrics across media channels to promote its attractions and offers.
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Dulux Uses AI to Help Consumers Envision Home Renovations
Smarties Awards September 30, 2024Dulux used AI to help consumers re-envision their homes.
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E*TRADE Positions Itself as the Ideal Partner Via a Wedding Invite
Smarties Awards September 30, 2024E*TRADE from Morgan Stanley created a wedding-themed Super Bowl ad campaign to position itself as the partner consumers want by their side during big financial moments.
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Elidor Created an Omnichannel Campaign to Support Turkish Women Amid a Natural Disaster
Smarties Awards September 30, 2024Elidor created an omnichannel, purpose-driven campaign to support Turkish women’s emotional, social, and professional well-being after the February 6 earthquakes.
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Elidor Leverages Generative AI To Create an Immersive Monument in Support of Young Turkish Women
Smarties Awards September 30, 2024After the February 2023 Turkish earthquake, Elidor launched a program to support young women and encourage them to share artistic renditions of solidarity, culminating in an immersive out-of-home art installation in Istanbul.
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Ensure Gold Reminds Caregivers to Care for Their Parents During Tet
Smarties Awards September 30, 2024Ensure Gold created a film and a social campaign to inspire caregivers to care for their parents amid an exceptionally hectic Tet season.
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Fanta Creates an Interactive Flavor Hunt in Turkey
Smarties Awards September 30, 2024Fanta integrated an interactive digital and OOH experience for its campaign to unveil new flavors.
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foodpanda and adidas Collaborated on a World Cup Campaign
Smarties Awards September 30, 2024To enhance its brand reputation and business, delivery service food panda increased preference and usage through an innovative communication strategy rather than relying solely on extensive promotional deals.
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From Dropout to Sold-Out: A Remarketing Strategy that Reshaped Ecommerce Success
Smarties Awards September 30, 2024Blibli launched an AI-powered personalized influencer remarketing campaign to improve conversion rates and reduce cart abandonment.
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Gushers' "Let Your Sole Out": Merging Fruit Snacks with Sneaker Culture
Smarties Awards September 30, 2024General Mills' Gushers brand successfully reignited generation Z engagement without increasing product demand through an innovative campaign that merged fruit snacks with sneaker culture, leveraging metaverse technology and drop culture.
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Heineken Silver Creates Gamified Program to Engage Gen Z Consumers
Smarties Awards September 30, 2024Heineken Silver launched a mobile-first omnichannel campaign that was amplified by influencers and events to bring value to consumers and shift generation Z’s perceptions of the brand being for premium occasions.
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Heineken Silver Engaged Gen Z and Millennials Through Gaming
Smarties Awards September 30, 2024Heineken Silver integrated its brand into Arena of Valor to engage generation Z and millennial Vietnamese gamers.
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How Ally Financial Helped a Bunch of Black Creators Break into the Comic Book Industry
Smarties Awards September 30, 2024Recognizing a glaring lack of Black representation among comic book creators, Ally created a multi-channel, content-based campaign that aimed to both shine a light on the issue of underrepresentation and give Black writers and artists the chance to break into the comics industry.
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How Castrol, Walmart, and Larry Fitzgerald Teamed Up to Win Over New Customers
Smarties Awards September 30, 2024In a partnership with Walmart and former NFL star Larry Fitzgerald, Castrol created a digital shopping experience catered specifically to the interests of DIY enthusiasts, even cross promoting other brands within its hub to achieve authentic engagement.
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How Cif Used the Champions League Final to Win Over a New Audience
Smarties Awards September 30, 2024To promote its Grease Remover Cream Spray to a new audience, Turkish brand Cif created a campaign that included an influencer, a well-known sports broadcaster, and an activation around one of the world’s biggest annual sporting events.
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How Claro Hit a Home Run with This “Hacked” Phone Campaign
Smarties Awards September 30, 2024To better serve its users, telecommunications provider Claro created a campaign in which it “hacked” users’ phones and got them to call loved ones before midnight on Christmas Eve and New Year’s Eve, thereby helping them to avoid the headache of experiencing service disruptions during peak activity periods.
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How Clear’s Scalp Shampoo Campaign Leveraged TikTok
Smarties Awards September 30, 2024Scalpceuticals and Scalp Pro are uniquely crafted for male and female consumers individually, who are between the ages of 18 to 44 and facing hair loss issues — and not being able to find solutions to their problems via mass products.
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How Climate Partners Helped Brands Calculate the Carbon Emissions of Their Ads
Smarties Awards September 30, 2024ClimatePartner introduced GreenGRP to help brands offset the CO2 emissions generated from their advertising campaigns.
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How Cupcake Vineyards Targeted Different Generations
Smarties Awards September 30, 2024With more competition and shifting consumer purchase behavior in the premium wine category, Cupcake Vineyards set a goal to drive sales and capture brand share by reaching and engaging new customers while staying top of mind with existing customers.
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