Case Studies
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Kia Lends Its Support to Minority-Owned Businesses
Multicultural and Inclusive Marketing Awards January 6, 2025Kia America shined a spotlight on minority-owned businesses to promote entrepreneurs including Black-owned eye-care groups, AAPI doll-makers, Latina educators, female comedians, queer filmmakers, and Native American artisans.
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Kia Leverages Stories of Community Heroes to Appeal to Asian Americans
Multicultural and Inclusive Marketing Awards January 6, 2025Kia strove to promote itself in the Asian American community by highlighting the contributions of medical professionals serving the immigrant community.
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KIA Telluride's Soccer Journey with Frankie F
Multicultural and Inclusive Marketing Awards January 6, 2025KIA Telluride partnered with NGLmitú to create "MOTIVATED," a compelling social content series featuring Hispanic soccer freestyle legend Frankie Flo, connecting the vehicle's inspiration for movement with the dynamic world of freestyle soccer.
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Lexus Redefines Luxury for Asian Multigenerational Families
Multicultural and Inclusive Marketing Awards January 6, 2025Lexus partnered with IW Group to launch its first-ever TX three-row luxury SUV with a culturally nuanced campaign targeting Asian multigenerational families, resulting in exceptional market share and awareness among Asian consumers.
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Life's Better: Redefining Insurance for a New Generation
Multicultural and Inclusive Marketing Awards January 6, 2025American Family Insurance partnered with Elite Media to transform its century-old brand image through the "Life's Better" campaign, leveraging distinctive visual branding to connect with younger, multicultural audiences while competing against industry giants with significantly larger budgets.
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Max Highlights the Art of Drag in Miami
Multicultural and Inclusive Marketing Awards January 6, 2025Max strove to lend inspiring visibility to the LGBTQ+ community during Miami’s Art Basel event.
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McDonald’s Connects with Generation Z and Multicultural Youth through Immersive Anime Experience
Multicultural and Inclusive Marketing Awards January 6, 2025McDonald’s used an immersive anime experience to connect with generation Z and multicultural youth consumers.
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McDonald’s Elevates Classic Menu Items with Limited Edition Sauces
Multicultural and Inclusive Marketing Awards January 6, 2025McDonald’s, partnering with the Asian grocery store Yami, introduced limited-edition sauces to elevate classic consumer items.
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Opening Homes, Opening Hearts: MEO's Improbable Housemates Initiative
Multicultural and Inclusive Marketing Awards January 6, 2025MEO, collaborating with Dentsu Creative Iberia, transformed a traditional Christmas campaign into a revolutionary solution addressing two of Portugal's pressing social issues: elderly loneliness and student housing scarcity, by creating an innovative platform that connects seniors who have spare rooms with students needing affordable accommodation.
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Ponle Tu Extra: Celebrating Latino Heritage Through Food and Art
Multicultural and Inclusive Marketing Awards January 6, 2025Whataburger and FPO Marketing created "Ponle Tu Extra," a Hispanic Heritage Month campaign that celebrated Latino creativity through custom food orders and artistic expression, featuring an original music video and a series of artist spotlights called "Latinos Extraordinarios."
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Por La Cultura: Growing NFL's Latino Fanbase
Multicultural and Inclusive Marketing Awards January 6, 2025The NFL and Chemistry Cultura expanded their Por La Cultura (PLC) campaign to strengthen connections with Latino audiences, implementing year-round programming that celebrated Latino contributions to football while working toward the goal of reaching 40 million Latino fans by 2030.
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PUMA Celebrates Hip Hop’s 50th Anniversary
Multicultural and Inclusive Marketing Awards January 6, 2025PUMA collaborated with Hip Hop 50 and iconic hip hop artists to launch its campaign celebrating the 50th anniversary of hip hop.
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Sephora Creates Docuseries to Explore Hispanic Beauty Stereotypes
Multicultural and Inclusive Marketing Awards January 6, 2025Sephora partnered with NBCUniversal to create a four-part docuseries that explored generational Hispanic beauty narratives and stereotypes. The series, which streamed on Peacock, featured Hispanic actors, influencers, and founders of Hispanic beauty brands.
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Spectrum Connected with African Americans through a Comedic Music Video
Multicultural and Inclusive Marketing Awards January 6, 2025Spectrum partnered with comedic musicians to connect with its African American audience through music.
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Spectrum Taps into Latin Music to Drive Connects
Multicultural and Inclusive Marketing Awards January 6, 2025Spectrum worked with agency INFUSION by Castells to celebrate Hispanic Heritage Month by coordinating a free concert featuring popular Mexican group Reik and singer Lupita Infante, a move that brilliantly tapped into the Hispanic community’s passion for Latin music.
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Subaru’s "Beautiful Silence" Demonstrates Inclusivity
Multicultural and Inclusive Marketing Awards January 6, 2025As the National Park Foundation’s largest corporate donor, Subaru wanted to create an emotional commercial demonstrating that regardless of race, gender or physical challenges, everyone can share this amazing experience.
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Sweet Connections AI: Bridging Generations Through Technology
Multicultural and Inclusive Marketing Awards January 6, 2025McDonald's partnered with IW Group to launch Sweet Connections, an innovative AI-powered campaign that addressed the language barrier between AAPI generation Z and their grandparents while driving trial of the new Grandma McFlurry through groundbreaking technology and authentic storytelling.
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Texas Children’s Health Plan Undertakes Research to Improve Patient Services for Minorities
Multicultural and Inclusive Marketing Awards January 6, 2025WISP and agency 72andSunny created “Anti-Choice Ads,” a film which ran on YouTube as targeting tools were easily used to reach an anti-choice demographic. The end of the film drove to a website that housed further information and resources about abortion.
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The Argentine Heart Foundation Uses Smooth Jazz for Stressful Daily News
Multicultural and Inclusive Marketing Awards January 6, 2025The Argentine Heart Foundation, partnering with regional radio stations, created songs in soothing styles to present daily news and increase awareness about heart disease.
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The Cadillac Lounge Pitches EVs to Black Movie-Goers
Multicultural and Inclusive Marketing Awards January 6, 2025Cadillac leveraged its sponsorship of the American Black Film Festival to educate African American consumers about its portfolio of electric vehicles.
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