Case Studies
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Aramco Uses Drones to Fight Desertification in Saudi Arabia
Smarties Awards September 30, 2024Aramco deployed drones in its effort to combat desertification in Saudi Arabia.
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Audible Promotes a Podcast to Music Fans
Smarties Awards September 30, 2024To attract listeners to a podcast for music fans, Audible leveraged experiential marketing, Twitch, influencers, and a partnership with Rolling Stone.
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Bleach Brand Uses Social Experiment Campaign to Provide Thousands of Schools with Hygienic Bathrooms
Smarties Awards September 30, 2024Unilever’s bleach brand Domestos conducted a social experiment with influencers to generate awareness and solicit donations for restroom hygiene in local schools.
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Castrol's Amateur Esports League: Leveling Up the Customer Relationship
Smarties Awards September 30, 2024The challenge for Castrol then has always been inserting itself naturally into the mechanic-car owner relationship; Castrol knew that it wasn’t enough to just sell to their distributors, it had to extend its role into this relationship and add value in a way that only Castrol could.
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Chief Island Officer
Smarties Awards September 30, 2024In a saturated market, it was imperative to drive talkability, buzz, engagement and consideration for Yas Island and make the destination famous through a globally renowned celebrity attaining the “Chief Island Officer” role.
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Chinese Dairy Brand Connects Fans with Football Stars During FIFA World Cup
Smarties Awards September 30, 2024Yili combined famous football players and an interactive digital portal to gain brand visibility in China during the 2022 FIFA World Cup.
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Choctaw Casinos & Resorts Launched a Digital Ad Campaign
Smarties Awards September 30, 2024Recognizing the need to connect with casual gamers, Choctaw Casinos & Resorts partnered with TRG and AdTheorent to develop and deliver a series of easy-to-digest, entertaining gaming tutorials through a machine learning-powered, performance-focused digital-advertising campaign to increase casino visitation.
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Cif Leveraged Influencers to Launch Its New Degreaser
Smarties Awards September 30, 2024Cif’s solution to the challenge of launching the new Cif Cream Spray Ultra Grease Degreaser Lemon was prioritizing gender inclusivity.
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Cif’s Beautiful When Clean Project
Smarties Awards September 30, 2024In line with the Unilever Sustainable Living Plan, household cleaning product brand Cif established its brand purpose as "contributing to the well-being of people by beautifying living spaces with cleaning.”
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Clear Twitch
Smarties Awards September 30, 2024To increase its market share and reclaim the leadership, Clear needed to introduce an innovative, new anti-dandruff shampoo and body line.
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CLEAR’s Digital Campaign Inspired Gen Z Indonesians to De-stress
Smarties Awards September 30, 2024Turning its pain point into a source of inspiration, CLEAR launched a nationwide campaign that focused on reducing stress — incidentally one of the leading causes of dandruff — from the lives of its consumers.
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Coca-Cola Positions Frestea as the Beverage to Break a Ramadan Fast
Smarties Awards September 30, 2024Coca-Cola reestablished Frestea’s brand equity with a multifaceted, gamified campaign that positioned the drink as the preferred choice for breaking a Ramadan fast.
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Connecting With Nature, Regenerating Youth: La Vie's Success Story
Smarties Awards September 30, 2024Nestle’s strategic goal for the campaign was to differentiate La Vie meaningfully and drive business growth surpassing other categories. The primary focus was to become the leading brand in the competitive packaged water market, particularly in Ho Chi Minh City, Vietnam.
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Conquering Hair Care Through Data-Driven Niche Marketing
Smarties Awards September 30, 2024L'Occitane leveraged RED's new data platform to execute an innovative dual-product strategy, significantly increasing brand penetration and market share in China's competitive hair care category.
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Creating Household Gender Equality Through a Fake Product Launch in India
Smarties Awards September 30, 2024Unilever launched a fake product to promote gender neutrality in the distribution of household chores in India.
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Domestos Helps Kids Practice Better Bathroom Hygiene
Smarties Awards September 30, 2024In response to the devastating earthquake that rocked Turkey in early 2023, home cleaning product brand Domestos pivoted the focus of a long-term project to promote youth hygiene and provide support to schools affected by the disaster.
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Domino's: Modeling Media Playbook for Growth
Smarties Awards September 30, 2024The strategic objective of this campaign was to achieve a 30 percent increase in sales for Domino's in fiscal 2023 while fostering strong brand affinity and competitive advantage. It aimed to strike a balance between brand marketing and performance targets.
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Doritos Launched a LGBTQ+ Campaign, #RespectMyIdentity
Smarties Awards September 30, 2024A brand mission for Doritos is to empower individuals to make bold choices and to truly be themselves. To that end, Doritos launched a LGBTQ+ campaign, #RespectMyIdentity.
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Dove Combats Harmful Beauty Standards on Social Media
Smarties Awards September 30, 2024Dove took on the harmful effects of a beauty filter popular on social media.
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Dove Reinforces Its “Real Beauty” Message by Encouraging Women to Post
Smarties Awards September 30, 2024Dove created a 10-episode series to encourage Chinese women to post unfiltered photos and videos on social media and reinforce its “Real Beauty” brand message.
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