Case Studies
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This Financial Services Company Appealed to Customers Through a Parallel with Football
B2 Awards July 17, 2024Sammons Institutional Group promoted itself as an authority on preparing for unforeseen financial disruptions through an analogy with football’s star quarterback Brock Purdy.
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This Bank Pitched Itself to Law Firms
B2 Awards July 16, 2024Esquire Bank undertook a multi-year effort to attract law firms as clients with advertising inspired, in part, by the TV program Better Call Saul.
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This Water Filtration Company Made Kids Its Spokespeople
B2 Awards July 16, 2024Elkay used the unfiltered thoughts of kids to underscore the importance of properly filtered water in schools.
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Deloitte Celebrates Women in Business During the WNBA Playoffs
B2 Awards July 14, 2024Deloitte showcased its commitment to women during the WNBA playoffs via four national TV spots celebrating women business leaders.
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How ZS Created Leads with AI Generated Display Ads on a Budget
B2 Awards July 14, 2024With a total budget of $161,255, ZS deployed a set of AI-generated display ads to position itself as the technology brand that health care companies could partner with to create the future of the industry.
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Juniper Networks Sponsors an F1 Team to Influence ITDMs to “Demand More”
B2 Awards July 14, 2024The Juniper Networks “Demand More” campaign leveraged a pivot to a bold, brand-first media approach, encompassing the company’s first forays into sports sponsorship and TV advertising. Having the courage to divert demand media spend paid off big time, as both brand and demand metrics went through the roof.
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Lenovo Late Night IT: Revolutionizing Tech Talk, Enriching Lives and Communities
B2 Awards July 14, 2024Season two of Lenovo Late Night IT aimed to transform the perception of the tech industry from being seen as distant and complex to engaging, accessible, and deeply human.
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LiuGong Highlights its Role in Mexico, Central America, and the Caribbean
B2 Awards July 14, 2024LiuGong launched a campaign highlighting its equipment’s impact on projects across Mexico, Central America, and the Caribbean.
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LiuGong’s Channel Program Results in an 11 Percent Increase in Units Sold
B2 Awards July 14, 2024LiuGong created the “Dig Big” channel program, leveraging dealer insights to help sell excess excavators, resulting in an 11 percent year-over-year increase in units sold and more than $40 million in total revenue.
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Redefining the Cost of Cheap Batteries
B2 Awards July 14, 2024Duracell's "Battery Changer" campaign transformed Procell into a standalone B2B brand, significantly increasing awareness and sales by demonstrating the hidden costs of cheap batteries.
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Unisys Drives Pipeline Growth Via an Integrated OOH and Mobile Campaign
B2 Awards July 14, 2024Unisys launched an omnichannel campaign with a focus on video, out-of-home, and social to drive consideration for three of its business units.
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Up Next: Empowering Gen Z to Thrive in the Modern Workforce
B2 Awards July 14, 2024Upwork's Up Next campaign empowered generation Z graduates to navigate the challenging job market by connecting them with thought leaders, providing future-of-work insights, and inspiring them through a highly engaging social media event.
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AllazoHealth Refreshes its Brand
B2 Awards July 13, 2024AllazoHealth revamped its branding to foreground the technological sophistication of its health care solutions.
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Amazon Ads Appeals to SMBs
B2 Awards July 13, 2024Amazon Ads pitched its services to small- and medium-sized businesses.
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Chevron’s Mailer Boosted B2B Leads by Touting the Importance of Oil
B2 Awards July 13, 2024Chevron touted the importance of high-quality oil to businesses operating equipment with diesel engines.
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Deloitte Revamps Its Appeal to Clients in the Technology, Media, and Telecom Sectors
B2 Awards July 13, 2024Deloitte refreshed its brand identity to clarify how it could assist clients working in the Technology, Media, and Telecom sectors.
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Going Green to Honor the Arthritis Foundation
B2 Awards July 13, 2024The Arthritis Foundation arranged for a host of iconic buildings across the nation to be lit up in green as a PR effort in honor of its 75th anniversary.
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Reaching Utility Companies with a Podcast on Telecommunications
B2 Awards July 13, 2024Telecommunications company Anterix promoted itself to the utilities sector with a podcast.
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This Retirement Services Company Sought to Help the “Sandwich Generation”
B2 Awards July 13, 2024Athene undertook to help inform financial professionals about the needs of the generation sandwiched between the responsibilities for aging parents on the one hand and dependent adult children on the other.
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Lenovo Strengthens Ties with Its Partners
B2 Awards July 8, 2024Lenovo developed a partner program that capitalized on trainings, thought leadership, and incentives and rewards, among other tactics.
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