Case Studies
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How Volvo Revolutionized Trucking Through Digital
B2 Awards June 25, 2024Volvo Trucks North America successfully launched the all-new Volvo VNL with a groundbreaking digital-first strategy that redefined industry standards.
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Podcasting for Powerful B2B Connections
B2 Awards June 25, 2024Twogether leveraged “The Tech Marketing Podcast” to build strong relationships with key decision-makers in the B2B tech industry, significantly boosting engagement and revenue.
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Stein IAS Launches a Game-Changer for B2B Marketing
B2 Awards June 25, 2024Stein IAS revolutionized B2B marketing with the creation of the first Global Most Valuable B2B Brands Index, providing compelling data to support increased brand investment.
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T-Mobile Celebrates 5G Trailblazers
B2 Awards June 25, 2024T-Mobile for Business recognized groundbreaking 5G technology applications with the Unconventional Awards, highlighting industry disruptors and innovative uses across various sectors.
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How Embraer Sought to Accelerate Opportunity
B2 Awards June 24, 2024Embraer’s “Accelerate Opportunity” brand launch film has achieved more than 2 million views on various social channels globally. The company aimed to identify the differentiating characteristics of the brand that resonate with the market, as well as activate interest in a global market.
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This Company Showed “Where Happiness Is Built In”
B2 Awards June 24, 2024By building on who Enfuce is, its Finnish heritage, and the role its charismatic leaders have played in growing the business to where it is today, the company created a brand platform and visual identity that was at once authentic to Enfuce’s personality, culture, and values and a breath of fresh air in the fintech market.
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How FedEx Office Used a Real-Life Story to Win SMB Business
B2 Awards June 22, 2024To win over the coveted audience of small and medium business owners, FedEx Office launched a multi-channel campaign that told how it helped one business owner take their dreams from reality.
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How Pink Fund Used Provocative Messaging to Win Over Corporate Donors
B2 Awards June 22, 2024Pink Fund increased corporate donations and sponsorships by crafting a campaign that used provocative messaging to shed light on an unrecognized part of the battle against breast cancer.
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How This Trucking Company Drove Personalization
B2 Awards June 22, 2024PACCAR is an established leader in the trucking industry, controlling 17 percent of the industry’s market share; however, as the company has seen the demographics of trucking start to change, the brand understood that it needed to reflect that change.
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USPS Delivers Sales Enablement at Scale
B2 Awards June 22, 2024The United States Postal Service overhauled their sales enablement approach, focusing on personalized, customer-centric messaging at scale.
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YouScience Paves a Path with Brightpath Platform
B2 Awards June 22, 2024YouScience launched Brightpath, an innovative education and career guidance platform, to re-engage students and excite education leaders, resulting in significant growth in awareness, leads, and revenue.
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This Food Company Grew Relationships with Meat-Buyers Through Direct Mail
B2 Awards June 14, 2024Seaboard Foods undertook to entice B2B buyers with a unique direct-mail effort.
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American Pie Actor Helps Promote Pie
In-House Excellence Awards May 27, 2024Edwards partnered with American Pie actor Jason Biggs for a July 4 integrated marketing campaign to bring people together around their love of this tasty dessert.
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Frito-Lay Celebrates Women’s Soccer Icons
In-House Excellence Awards May 27, 2024Frito-Lay's Women’s World Cup campaign celebrated the greatness of women’s soccer to inspire a new generation and demonstrate how Frito-Lay snacks can elevate any sports-viewing experience. It focused on a new TV commercial, bringing together an inspiring cast of current and past icons in women’s soccer.
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Kraft Infuses an American Classic with Asian Cuisine
In-House Excellence Awards May 27, 2024Kraft Singles enlisted the help of a renowned innovative chef to reinvent the classic grilled cheese and tomato soup combo, creating grilled cheese and tomato “souplings.”
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Land O’Lakes Recruits Employees for “The Office” Inspired Training Videos
In-House Excellence Awards May 27, 2024Land O’Lakes enlisted the help of its own employees to create a “The Office” inspired series of humorous internal cybersecurity training videos.
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MiO Creates “Crash Insurance” To Position Itself as The Solution for The Energy Drink Crash
In-House Excellence Awards May 27, 2024MiO Energy's innovative “Crash Coverage” campaign leveraged social media to highlight the drawbacks of traditional energy drinks, resulting in 23 percent sales growth. The brand engaged generation Z consumers and garnered 14 million social engagements, positioning MiO as the go-to solution for crash-free energy.
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Mixing Style: KitchenAid's Fashion Week Debut
In-House Excellence Awards May 27, 2024To launch the 2023 Color of the Year, KitchenAid transformed an over 100-year-old icon into a 12-piece couture collection and launched it at New York Fashion Week.
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Molson Coors Refreshes Its Annual Convention to Energize Distributors
In-House Excellence Awards May 27, 2024Molson Coors worked with its in-house agency to reinvent its annual convention and earn a greater share of attention from the brand’s distributor partners.
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Organic Valley Brings Family Farms to the Big City
In-House Excellence Awards May 27, 2024Organic Valley’s campaign highlighted the importance of protecting small organic family farms through innovative out-of-home displays and experiential activations.
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