Case Studies
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LiuGong Goes Big with Invites to Dealers
B2 Awards September 8, 2023LiuGong North America, a rapidly growing construction equipment manufacturer, achieved remarkable results through an innovative direct mail campaign.
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MARSS Shows How It Defends the Skies
B2 Awards September 8, 2023MARSS launched a PR campaign at the World Defense Show to showcase its cutting-edge counter-drone technology and establish itself as a leading player in the defense and technology industry.
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Microsoft’s Mavericks Pioneer SMB Growth and Revenue Surge
B2 Awards September 8, 2023In an effort to capture a greater share of Canada's booming small and midsized business (SMB) market, Microsoft embarked on an innovative campaign named "Innovation Maverick,” offering tailored solutions and creating an integrated managed account experience for SMBs.
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MissionSquare Offers a Hero’s Farewell
B2 Awards September 8, 2023MissionSquare Retirement Services transformed retirement planning with a powerful campaign that pays tribute to public service workers, redefining their financial future and commitment to communities.
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Plante Moran Plants Seeds of Transformation
B2 Awards September 8, 2023Overcoming the challenges of crowded competition and changing market dynamics, Plante Moran successfully repositioned itself through a multifaceted campaign, resulting in significant growth, increased awareness, and a strengthened reputation.
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Spicing up TV: MNTN's Innovative Campaign for Steve-O's Hot Sauce
B2 Awards September 8, 2023MNTN and Steve-O collaborated to create a groundbreaking TV ad campaign using MNTN's innovative platform, resulting in impressive viewer engagement and sales.
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The Palm Beaches Promotes Itself Between-The-Sessions
B2 Awards September 8, 2023Discover The Palm Beaches implemented an innovative campaign, "Between-The-Sessions," to boost awareness of The Palm Beaches as a top meetings and conventions destination, emphasizing the unique experiences available in the area.
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Zoetis Offers a Best of Breed in Gaming
B2 Awards September 8, 2023To show cattle producers they need a better way to evaluate their breeding decisions, Zoetis developed Keep or Cull, a gamified experience that puts their eyes and instincts to the test.
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Amazon and Siemens Collaborate on a Sales-Enablement Program
B2 Awards September 5, 2023Siemens and Amazon Web Services undertook a sales-enablement campaign to generate awareness and pipeline for their joint venture.
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American Express Adopts B2C Humor to Appeal to a B2B Audience
B2 Awards September 5, 2023American Express rolled out a series of humorous and relatable ads to attract the attention of small business owners.
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Barkley Does Research Promotion Right with This Omnichannel Campaign
B2 Awards September 5, 2023Barkley leveraged an omnichannel campaign to increase interest in one of its most important research reports.
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Bosch Uses Influencers to Highlight the Quality of its Tools
B2 Awards September 5, 2023Bosch Professional had four engaging tradespeople influencers compete in a series of five challenges to demonstrate the quality of the brand’s tools.
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Cigna Repositions Health Insurance as a Growth Driver for Companies
B2 Awards September 5, 2023Cigna Healthcare undertook an effort to recast itself as a partner in businesses growth rather than a simple source of cost efficiencies for companies.
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Coldwell Banker Drives Real Estate Inventory with Proprietary Research
B2 Awards September 5, 2023To promote the growth of real estate inventory, Coldwell Banker conducted research on designed to give Americans the confidence to undertake the moves they’d always dreamed of.
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Dechra Revolutionizes Veterinary Product Marketing with Great Creative
B2 Awards September 5, 2023Dechra’s Pharmaceuticals created a campaign that targeted veterinarians and dog owners to help them understand Cushing’s syndrome — an often-undiagnosed, lifelong illness in dogs — and how to treat it using Dechra’s Vetoryl.
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Dell Creates a Gamified Educational Platform to Train Its Salespeople
B2 Awards September 5, 2023Dell Technology created a gamified, interactive training experience to educate the brand’s key salespeople in an engaging and memorable way.
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Deloitte Partnered with the WNBA to Drive Change That Matters
B2 Awards September 5, 2023Deloitte targeted U.S. business services buyers, general basketball and WNBA fans, and Deloitte’s current and potential professionals — specifically those who are passionate about basketball, the WNBA, and making a difference through sport and/or business.
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DISQO Proves the Power of Data with Hit Podcast
B2 Awards September 5, 2023To help customers understand how its Feedback Loop tool could supercharge product development through the power of dynamic customer data, DISQO created the This Is Product Management podcast.
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Driving e-Commerce Growth with myCoke
B2 Awards September 5, 2023Coca-Cola’s campaign targeted small business retail convenience stores, quick-service restaurants, and on-premise channels in the U.S and Canada. Specifically, the company was focused on this target who was looking for ways to improve customer experience, drive sales, and simplify inventory management.
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Driving Trial Among Developers with an Array of Digital Tactics
B2 Awards September 5, 2023Technology provider DataStax sought to drive leads among developers with an integrated campaign that capitalized on email, blog content, and retargeting ads, as well as other channels.
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