Case Studies
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A Millennial Journey to Simplicity
In-House Excellence Awards August 12, 2023The Siggi's: Less Sets You Free campaign showcased the transformative power of embracing simplicity and minimalism to connect with millennial adults seeking authentic experiences and deliberate choices. The campaign's emphasis on "less" resonated with consumers, leading to notable year-over-year growth and heightened digital engagement.
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Citi Partnered with Michaela Jaé Rodriguez for Its Chosen Name Campaign
In-House Excellence Awards August 12, 2023Citi has been committed to helping drive an equitable and inclusive culture. Citi’s Chosen Name program, originally launched in 2020, gives transgender and non-binary customers the choice to update their eligible Citi-branded cards to match their true identity.
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How CVS Helped Its Internal Teams
In-House Excellence Awards August 12, 2023Meeting Manners introduced new rules around meeting etiquette to help colleagues enjoy more productive days, feel less stress and ultimately, feel happier about where they worked.
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Leave No One Out This Holiday
In-House Excellence Awards August 12, 2023In a moment when many Americans needed an uplift, Teleflora’s latest holiday campaign, “Leave No One Out This Holiday,” showed how the gift of a Teleflora bouquet can help turn the holidays from lonely to lovely.
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Mailchimp’s Successful Out of Home Campaign
In-House Excellence Awards August 12, 2023Activating in Boston across OOH projections, taxi tops, free taxi rides for conference-goers, and a special web landing destination, Mailchimp surgically showed up in competitors' backyards to capture advanced marketers' attention that Mailchimp is the No.1 email marketing platform.
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PepsiCo Creates Snowy Delights for the Holidays
In-House Excellence Awards August 12, 2023PepsiCo Beverages and Frito-Lay collaborated to create the "Share More Joy Holiday Spot," a heartwarming and innovative national commercial that featured a cast of memorable characters, solidifying PepsiCo's position in the holiday category and inspiring joy during the festive season.
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Pilk and Cookies, a Twist on a Holiday Tradition, Featuring Lindsay Lohan
In-House Excellence Awards August 12, 2023Pepsi invited fans to give Santa’s milk and cookies an upgrade with a twist: “Pilk” (Pepsi + milk) and Cookies. Pepsi teamed up with two of the biggest stars of the holidays — Lindsay Lohan and Santa — to give consumers a new, delicious way to unapologetically enjoy the festive season.
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A Case Study on UX Design for Mobile
Smarties Awards July 24, 2023Allianz Turkey wanted to enhance its mobile application experience in terms of usability, functionality, and technology to serve better and advance in the competition.
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Accor Teams with DJ Snake for a Promotional Video Game
Smarties Awards July 24, 2023To promote a loyalty program, Accor leveraged a partnership with DJ Snake to create an updated version of a popular French video game, with gameplay elements referencing the hotels and the DJ.
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Ancestry Partners with Paramount to Uncover African American Family History, Once Thought Lost
Smarties Awards July 24, 2023Ancestry showcased its ability to uncover the family histories of Black Americans with a moving, long-form film with widespread digital distribution.
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Aquafina Turns Plastic Waste into Fashion
Smarties Awards July 24, 2023Aquafina created a machine for recycling plastic water bottles into fashion items and promoted the innovation at Vietnam’s International Fashion Week.
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AT&T’s LGBTQ+ Campaign, The Love Connection
Smarties Awards July 24, 2023In June 2021, AT&T committed $750,000 in further support of The Trevor Project, an organization aimed at suicide prevention and crisis intervention for LGBTQ+ youth.
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Bai Saigon Launched a Limited-Edition Pack to Reinforce its Vietnamese Roots
Smarties Awards July 24, 2023Bai Saigon created a 63-pack of beer, representing 63 Vietnamese provinces, to reinforce its position as a Vietnamese company.
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Boost Creates the First In-Game All-Women Cricket Team to Promote Equality
Smarties Awards July 24, 2023Boost collaborated with World Cricket Championship 3 (WCC3), the world’s most downloaded mobile cricket game, to launch the first-ever cricket video game featuring an all-women team.
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Campbell’s Soup Launches an NFT to Feed the Hungry
Smarties Awards July 24, 2023Campbell’s Soup created and sold an NFT based on a packaging redesign to connect with millennials.
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Danone Partnered with Influencers to Make Hydration Fun
Smarties Awards July 24, 2023AQUA, Indonesia’s No.1 bottled water brand is the market share leader in this category. However, this market leadership is heavily challenged with the onslaught of pandemic and new players on the shelf.
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Degree Promotes Inclusivity for Para-Athletes with a Marathon in the Metaverse
Smarties Awards July 24, 2023Degree hosted a disability-friendly marathon in the metaverse to raise awareness around the need for more inclusivity and accessibility for people with disabilities.
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Demystifying Stock Trading through Cricket
Smarties Awards July 24, 2023Upstox created the Upstox Cric Index to compel cricket fans to participate in the stock market.
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Digital Turbine Showcases Ford F-150's Power Through Mobile Advertising
Smarties Awards July 24, 2023Ford leveraged dynamic mobile video to promote the new line of its iconic F-150 model to MENA consumers.
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Dogtopia Enables Localized Digital Advertising for Franchisees
Smarties Awards July 24, 2023Dogtopia enabled franchisees to deploy, fund and measure their own lead-generation campaigns within a common branding and messaging approach.
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