Case Studies
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Amazon and Siemens Collaborate on a Sales-Enablement Program
B2 Awards September 5, 2023Siemens and Amazon Web Services undertook a sales-enablement campaign to generate awareness and pipeline for their joint venture.
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American Express Adopts B2C Humor to Appeal to a B2B Audience
B2 Awards September 5, 2023American Express rolled out a series of humorous and relatable ads to attract the attention of small business owners.
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Barkley Does Research Promotion Right with This Omnichannel Campaign
B2 Awards September 5, 2023Barkley leveraged an omnichannel campaign to increase interest in one of its most important research reports.
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Bosch Uses Influencers to Highlight the Quality of its Tools
B2 Awards September 5, 2023Bosch Professional had four engaging tradespeople influencers compete in a series of five challenges to demonstrate the quality of the brand’s tools.
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Cigna Repositions Health Insurance as a Growth Driver for Companies
B2 Awards September 5, 2023Cigna Healthcare undertook an effort to recast itself as a partner in businesses growth rather than a simple source of cost efficiencies for companies.
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Coldwell Banker Drives Real Estate Inventory with Proprietary Research
B2 Awards September 5, 2023To promote the growth of real estate inventory, Coldwell Banker conducted research on designed to give Americans the confidence to undertake the moves they’d always dreamed of.
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Dechra Revolutionizes Veterinary Product Marketing with Great Creative
B2 Awards September 5, 2023Dechra’s Pharmaceuticals created a campaign that targeted veterinarians and dog owners to help them understand Cushing’s syndrome — an often-undiagnosed, lifelong illness in dogs — and how to treat it using Dechra’s Vetoryl.
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Dell Creates a Gamified Educational Platform to Train Its Salespeople
B2 Awards September 5, 2023Dell Technology created a gamified, interactive training experience to educate the brand’s key salespeople in an engaging and memorable way.
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Deloitte Partnered with the WNBA to Drive Change That Matters
B2 Awards September 5, 2023Deloitte targeted U.S. business services buyers, general basketball and WNBA fans, and Deloitte’s current and potential professionals — specifically those who are passionate about basketball, the WNBA, and making a difference through sport and/or business.
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DISQO Proves the Power of Data with Hit Podcast
B2 Awards September 5, 2023To help customers understand how its Feedback Loop tool could supercharge product development through the power of dynamic customer data, DISQO created the This Is Product Management podcast.
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Driving e-Commerce Growth with myCoke
B2 Awards September 5, 2023Coca-Cola’s campaign targeted small business retail convenience stores, quick-service restaurants, and on-premise channels in the U.S and Canada. Specifically, the company was focused on this target who was looking for ways to improve customer experience, drive sales, and simplify inventory management.
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Driving Trial Among Developers with an Array of Digital Tactics
B2 Awards September 5, 2023Technology provider DataStax sought to drive leads among developers with an integrated campaign that capitalized on email, blog content, and retargeting ads, as well as other channels.
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Expleo Sends Interviews to Space to Demonstrate Its Thought Leadership
B2 Awards September 5, 2023Expleo created a high-impact campaign — live at an exhibition — to relaunch itself as the thought leader in the aerospace industry.
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EY Creates a News Style Series to Demonstrate its Expertise
B2 Awards September 5, 2023EY created a news style series showcasing its leaders, strategic partners, and influencers to demonstrate the brand’s expertise and influence and engage enterprise C-suite executives.
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From Imagination to Reality
B2 Awards September 5, 2023Ericsson’s target were international attendees at Mobile World Congress in Barcelona, focusing on senior customers, network operators and press, an audience very much looking for a guide to a connected future. This audience is hungry for a fresh and inspiring live perspective and wants to explore the network solutions of today and tomorrow to continue conversations with Ericsson.
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Generating Awareness and Leads for a Cybersecurity Provider
B2 Awards September 5, 2023Cybersecurity provider Proofpoint undertook an ambitious, multi-year plan to establish itself as the No. 1 source for cybersecurity news, information, and best practices for its customers and business leaders.
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Generating Awareness in a Staid B2B Category with Unconventional Humor
B2 Awards September 5, 2023RXO appealed to companies in need of freight transportation services with humor, an unfamiliar tactic for the sector.
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Hitachi Vantara Creates Personalized Experiences as Part of Its Account-Based Marketing Program
B2 Awards September 5, 2023To achieve its sales goals, Hitachi Vantara developed an account-based-marketing program featuring personalized experiences, including ESG workshops and virtual reality, aligning its brand values and goals with those of its account contacts.
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How an Aerospace Company Is Promoting Sustainability
B2 Awards September 5, 2023Embraer’s campaign focused on global decision makers in aerospace who feel motivated to inspire change for the better in global flight emissions.
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How Cisco Leveraged Key Events and Strategic Partnerships to Amplify its Brand Message
B2 Awards September 5, 2023Cisco amplified its brand messaging via high impact paid media opportunities at key events, including Cisco Partner Summit in Las Vegas and Super Bowl LVII week, to establish itself as the go to end-to-end security provider.
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