Case Studies
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Republic Services Makes a Boring Category More Exciting with Sustainability
B2 Awards September 5, 2023To drive business growth in a B2B category that was often forgotten by decision makers, Republic Services executed its first-ever brand-to-demand campaign, focusing on making its customers the center of meaningful sustainability efforts.
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Roku Appeals to CMOs with a Mad Lib and Word Search
B2 Awards September 5, 2023Roku ran a Mad Libs print ad to gain executives’ attention at Cannes.
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S&P Global Shows Decision Makers How It Helps Them Deep Dive
B2 Awards September 5, 2023S&P Global depicted three metaphorical “deep dives” to demonstrate how its offering empowers global decision makers to conduct in-depth analysis and uncover information others might miss.
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Sage’s Raise Your Game Establishes itself as the Solution to Transform the Role of Financial Leaders
B2 Awards September 5, 2023Sage Intact created a digital campaign leveraging powerful graphics, imagery and copy to combat the perception that the brand is the boring choice for finance leaders looking for a cloud-based finance solution.
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Sports Illustrated Swimsuit Edition Sells Ad Space to Brands Committed to Women’s Empowerment
B2 Awards September 5, 2023Sports Illustrated leveraged ad space in its iconic Swimsuit edition to support women’s empowerment and encourage brands to invest in initiatives, policies, and causes supporting women.
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Stein IAS Evangelizes for Creativity in B2B Marketing
B2 Awards September 5, 2023Stein IAS worked to a) convince B2B companies to invest in brand and b) propel marketers to recognize the importance of creativity to the success of their work.
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Symcor Takes Over Toronto Union Station to Launch its B2C Style Campaign
B2 Awards September 5, 2023Sycmor paired an OOH installation at Toronto’s Union Station with a media approach atypical for B2B brands to drive consideration of its brand, change its perception, and drive traffic to the brand’s website.
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TelevisaUnivision Wins Upfront Event with an Outstanding Immersive Experience
B2 Awards September 5, 2023TelevisaUnivision became the hit of an important Upfront event by creating an immersive, multi-sensory experience that not only entertained participants but also smartly highlighted the value of Spanish-language advertising.
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The Paper and Packaging Board Go Back to the Future to Inspire Sustainability
B2 Awards September 5, 2023The Paper and Packaging Board recreated a life-sized model of the Back to the Future DeLorean to illustrate its vision for a sustainable future the packaging industry could manifest by participating in its Box to Nature program.
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The Ultimate Influencer Campaign — But Without the Influencer
B2 Awards September 5, 2023Ajinomoto focused its campaign on millennials and generation Z, who yield outsized influence on culture in the U.S. Ajinomoto won over 24.3 million Americans in changing their stance on MSG through a one-of-a-kind influencer-led campaign — without the influencer.
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This Agency Created a Holiday E-Card for Clients
B2 Awards September 5, 2023The agency Mower used its holiday greeting card to highlight its transition to an employee-ownership model.
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This Agency Generated Leads with Invitations to Its Podcast
B2 Awards September 5, 2023The agency Bader Rutter promoted itself in a new sector with a short podcast.
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This Bank Created an Absurd Campaign That Actually Worked
B2 Awards September 5, 2023Esquire Bank’s campaign was focused on contingency law firm principals and partners in the U.S, but with primary emphasis on Chicago, Boston, and Houston. This target is smart, driven, competitive proud attorneys who need firm facts and a competitive prod to take action.
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This Cruise Provider Reimagined Its Brand to Appeal to B2B Buyers
B2 Awards September 5, 2023The American Queen Steamboat Company undertook a radical rebrand that included a data-informed deconstruction of its paddlewheel logo.
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This IT Company Wants You to Demand More from Your Network
B2 Awards September 5, 2023Juniper’s target was U.S. IT professionals between the ages of 25 to 34 years old, as well as CTOs/CIOs between the ages of 35 to 44 years old. This audience is risk-averse and under massive professional and financial pressure to make the right (and expensive) network choice for their company. The "Demand More From Your Network" campaign created awareness of Juniper as a household name in B2B networking.
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Univar Solutions Creates a Podcast for the Chemical and Ingredients Industry
B2 Awards September 5, 2023Univar Solutions created a podcast to establish itself as a credible voice within the chemical and ingredients industry. The podcast ultimately ranked in the top 25 percent of all Buzzsprout podcasts — a cloud-based podcast hosting solution with more than 119,000 active shows.
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Verizon Drives Impressive Results with Marketing and Sales Alignment
B2 Awards September 5, 2023Verizon created a campaign that focused on aligning marketing and sales teams and leveraging a never-before-attempted tactic for the telecom brand’s B2B business — indirect marketing.
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Verizon Leverages a Data-Centric Email Strategy to Drive Business with SMBs
B2 Awards September 5, 2023Leveraging data and principles of account-based marketing, Verizon was able to create an email experience for small business owners and improve its business results significantly.
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Why This Company Cut Back Demand Leads
B2 Awards September 5, 2023Red Wing Shoe Company’s campaign targeted U.S. and Canadian enterprise businesses with $10 million or more in revenue within the energy, manufacturing, construction, services, warehousing, and transportation industries.
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Intuit Mailchimp Leverages Visual Conundrums in Sympathy with Confused Marketers
In-House Excellence Awards August 23, 2023Mailchimp created a campaign filled with visual conundrums to illustrate the confusion marketers face in today’s marketplace, while also connecting them with tools that empower them to make better decisions.
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