Case Studies
-
Dot Go: Empowering the Visually Impaired to Live Independent Lives
Smarties Awards July 24, 2023Dot Incorporation created a free platform to empower visually impaired people to navigate the world, automate daily tasks, and lead independent lives.
view -
Dove Detoxes Your Feed
Smarties Awards July 24, 2023Dove created a purpose-driven campaign to drive awareness of toxic influencers in the beauty space and their impact on young girls.
view -
Dove Live Stream’s Hair Care Day to Promote its New Premium Shampoo
Smarties Awards July 24, 2023Dove leveraged influencers and four different live streams to drive awareness of its new shampoo line.
view -
Dove Stop the Beauty Test 2.0
Smarties Awards July 24, 2023Dove created a film and worked with 13 Indian women to share stories about body shaming to drive awareness of the negative impact of beauty tests.
view -
E*TRADE Brings Back the Baby to Connect with the Brand’s Past
Smarties Awards July 24, 2023Following a union with Morgan Stanley, E*TRADE resurrected an earlier brand character for a Super Bowl campaign to convey that its new brand remained consistent with its past history.
view -
Ensure Gold Turns 2022 TET Into a Milk Gifting Occasion
Smarties Awards July 24, 2023Ensure Gold Vietnam created a mobile first campaign and leveraged UGC content to compel caretakers to gift adult milk during Tết.
view -
Five Stars: How Google Search Used Its Review Section to Drive Down Vaccine Hesitancy
Smarties Awards July 24, 2023Google created the first-ever COVID-19 vaccine reviews to combat misinformation and drive down vaccine hesitancy in Indonesia.
view -
Ford Ranger Leverages Data to Develop a Powerful Customer Journey
Smarties Awards July 24, 2023Developing a customized, data-illuminated customer journey, Ford sought to promote the new model of its Ranger pickup truck without cannibalizing sales of its previous model.
view -
HBO Max Unleashes Peacemaker on Social Media
Smarties Awards July 24, 2023HBO Max’s marketing campaign for Peacemaker leveraged Twitter as a platform for engagement and promotion of the show.
view -
Head & Shoulders Celebrates the Mispronunciation of its Brand to Drive Affinity Across Vietnam
Smarties Awards July 24, 2023Head & Shoulders celebrated the mispronunciations of its brand name across Vietnam to drive brand affinity and increase its penetration in the haircare category.
view -
Heineken Gamifies Brand Engagement to Drive Awareness of Heineken Silver
Smarties Awards July 24, 2023Heineken created a gamified experience to drive awareness of Heineken silver among generation Z consumers.
view -
Horlicks Nurtures Health Consciousness and Brand Penetration
Smarties Awards July 24, 2023The Horlicks Protein Plus campaign aimed to raise awareness among young urban adults in India about the importance of daily protein consumption, engaging them through trials by leveraging partnerships with food delivery and fitness apps.
view -
How a Location-Based Campaign Drove March Madness Fans to Hooters
Smarties Awards July 24, 2023Hooters developed a mobile-first, location-based campaign encouraging fans to visit their locations throughout March Madness.
view -
How a Single Sea Shanty Created a 40 Percent Increase in Refugee Donations
Smarties Awards July 24, 2023To bring attention to and raise funds for refugees, Australians for UNCHR partnered with a popular TikToker to create a sea shanty that used the real-life stories of five asylum seekers as inspiration for its lyrics.
view -
How Amazon Used Social Media to Promote a TV Show
Smarties Awards July 24, 2023Amazon Prime Video is one of India’s leading OTT services. Its original show, The Family Man, amassed tremendous popularity during its first season and was all set to launch its second season.
view -
How Bayer Used Celebrity Chefs to Sell a Vitamin C Supplement
Smarties Awards July 24, 2023To connect with Vietnamese consumers and make Redoxon a part of their daily meal routines, Bayer launched a campaign that leveraged celebrity chefs and asked them to create special recipes featuring the vitamin C supplement.
view -
How Blibli Drove Consideration with Banner Ad Karaoke
Smarties Awards July 24, 2023Blibli partnered with a popular influencer to compose a jingle and then gave consumers the ability to create their own karaoke version of the song entirely within the confines of a banner ad.
view -
How Coca-Cola Used In-Depth Consumer Journey Data to Take Hold of a Fickle Market
Smarties Awards July 24, 2023Partnering with technology platform Grivy, Coca-Cola was able to leverage in-depth consumer journey insights and scale them into a campaign that helped its Coke brand win over new generation Z consumers in Indonesia.
view -
How Dove Combats Beauty Biases
Smarties Awards July 24, 2023The Indian beauty market has seen a steep rise in domestic D2C personal care brands that serve the needs specific to the Indian audience. To sustain growth in a cluttered and price-sensitive market, Dove had to establish differentiation and loyalty by being more culturally meaningful to Indian women.
view -
How Dove Exposed Unrealistic Beauty Standards on Social Media
Smarties Awards July 24, 2023Dove undertook a mission to tackle the issue of unrealistic beauty standards in a digital era by partnering with TikTokers to embrace their own unique beauty.
view