Event Recaps
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The Values-Motivated Consumer: Building Brands by Separating Myth from Reality
Event Recaps March 24, 2022No matter where you look, there is a survey that says consumers are ready to take dramatic action based on their social values. This session separates myth from reality based on research and analysis of today’s “values-motivated” customers and the evolving nature of tomorrow’s consumers.
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Accessibility Issues for Nonprofit Organizations in the Digital Age
Event Recaps March 23, 2022SparkPost discussed the importance of accessibility and inclusivity for nonprofits and corporations in respect to digital communications.
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LinkedIn and Nonprofit Opportunities
Event Recaps March 23, 2022LinkedIn explored its platform’s newest features and shared recommendations for nonprofits to optimize their LinkedIn profiles.
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The Value of First-Party Data and Alternative IDs
Event Recaps March 23, 2022Acxiom’s Linda Harrison shared insights into how brands can respond to the looming deprecation of third-party cookies.
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Pine-Sol: Reconnecting with Black Women
Event Recaps March 22, 2022Pine-Sol described how it got back in touch with one of its core audiences, Black women.
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Target’s Multicultural Journey: We Lift Each Other Up
Event Recaps March 22, 2022Target shared some of the initiatives it is undertaking to advance diversity, equity, and inclusion.
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10 Issues
Event Recaps March 17, 2022A panel comprised of ANA in-house agency members addressed key issues discussed at the 2022 In-House Agency Conference including talent, new capabilities, evolving in-house agency models, diversity, building more collaborative relationships, and more.
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In-House Agency Hottest Emerging Trends for 2022
Event Recaps March 17, 2022In this session, Insider Intelligence explored marketing trends affecting marketers and agencies and how they can adjust to an evolving marketing environment.
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Let’s Help House Hunters: Engaging New Tools from Realtor.com
Event Recaps March 17, 2022Realtor.com discussed how it provides consumers with relevant content and tools to support them across their home buying or selling journey.
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The Future of Marketing: Why the Metaverse Will Turbocharge In-Housing
Event Recaps March 17, 2022What does in-housing look like in a future with the metaverse, Web3, and NFTs? Hear from two industry thought leaders as they explore the next generation of in-house capability.
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What a Clear Vision Means for Your In-House Agency
Event Recaps March 17, 2022Crocs CMO Heidi Cooley discussed Crocs’ brand turnaround and attributed it to the organization’s consumer-centric approach and commitment to brand purpose, sharing some of the ways Crocs operates in a consumer-centric fashion and how it strives to reflect its purpose in everything it does.
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A Strategic Approach to Branded Storytelling
Event Recaps March 16, 2022ALSAC (the fundraising and awareness organization for St. Jude Children's Research Hospital) is undergoing a transformation in its marketing organization, breaking down functional and operating silos to create a new future-fit model that will fuel the next generation of storytelling.
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Building HP Studio as an Engine of Growth
Event Recaps March 16, 2022HP’s Carlos Ricardo discussed the creation of HP Studio, an in-house agency, covering its structure and responsibilities, how it has evolved in the three years since its inception, and some of the key lessons he and his team have learned along the way.
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Creating High Value, High Return Between Your In-House Agency and Your Agency Partners
Event Recaps March 16, 2022This session takes a deep dive into discussions and perspectives about where external agencies should add value and how to build mutually rewarding partnerships that maximize the most of each agency's capabilities.
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Diverse Talent Enhanced Our Creative and Drove Sales
Event Recaps March 16, 2022Sprinkles’ CMO Michelle Wong shared some of the things she has done during her short time at Sprinkles to elevate diversity and better leverage it in creative. She also shared some of her thoughts on her approach to staffing to achieve true diversity throughout every extension of the Sprinkles organization.
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E&J Gallo Winery: Creating and Balancing Success in a House of Many Brands
Event Recaps March 16, 2022Michelle Clark, senior director of creative at E&J Gallo Winery, walks through some of the core practices required to serve a wide portfolio of brands and stakeholders, including flexible resourcing models, chargeback funding, collaboration with agencies, and the importance of account management.
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Embracing Wonderful
Event Recaps March 16, 2022Speakers from The Wonderful Company talked about how they operate their unique in-house model, as well as successes and lessons learned along the way.
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Increase Ad Effectiveness by Listening to the Customer Voice
Event Recaps March 16, 2022Learn how DISQO has approached the changing advertising landscape and how you can increase brand and behavioral campaign lift by listening to the customer voice.
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Lenovo’s "Get Got by a Gran"
Event Recaps March 16, 2022Jeremy Swiller, director of brand operations at Lenovo, shared how his in-house team successfully tapped into empathy for its “Get Got by a Gran” campaign, which provided senior citizens some much-needed human connection during COVID-19 lockdowns.
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Orangetheory Fitness: Motivating More Life
Event Recaps March 16, 2022Orangetheory Fitness chief brand officer Kevin Keith spoke to how the brand’s in-house creative team is playing a role in motivating a shared community of almost one million members across the globe to live longer, more vibrant lives through their workout.
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