Event Recaps
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Bringing ROI to the Creator Marketing Space
Event Recaps April 25, 2024In this session, gain insights into how Uber leverages creator content for media campaigns that authentically capture the brand's essence and reach its target audience.
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Crafting Authentic Brand Partnerships: The Power of Community, Engagement, and Leveraging Brand Heritage for Impact
Event Recaps April 25, 2024In this presentation, learn how Guinness OGB approaches the creation of content through impactful partnerships that reflect the essence and authenticity of the brand heritage and culture.
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Dental Impressions: How the American Dental Association Built a Bridge into Online Communities
Event Recaps April 25, 2024The ADA’s Joan Podrazik and Nicole Anderson shared pearls and pitfalls of launching an innovative ambassador pilot to educate and connect with closed social media groups.
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Using Micro-Influencers to Connect with Niche Audiences for Lower-Funnel ROI
Event Recaps April 25, 2024Ortho, a ScottsMiracle-Gro Brand, sought to test influencers' ability to reach a niche audience in select regions. Through a pilot micro-influencer campaign, the brand drove meaningful product awareness, engagement, and website traffic in priority markets.
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Managing Marketing and Communications to Avoid ESG Backlash
Event Recaps April 23, 2024In advance of its next meeting, the ANA's Sustainability Committee convened a special session with Michael Maslansky, founder of Maslansky + Partners, to discuss the current landscape of cultural sensitivity marketers are experiencing.
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Virtual Diversity Fair: Black-Owned Media Companies
Event Recaps April 19, 2024The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. This virtual fair featured an in-depth chat with a Black-Owned agency, followed by presentations from Black-Owned media companies.
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AI for All: Driving Intelligent Transformation
Event Recaps April 18, 2024Lenovo's Holly Zhang explored the tangible impact of AI across various sectors.
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AI-Powered Marketing: The Economist's Journey Towards Personalized Engagement
Event Recaps April 18, 2024In this session, learn about The Economist's innovative use of Artificial Intelligence (AI) in marketing. Discover how AI technologies are revolutionizing its approach to personalized engagement, driving impactful results, and enhancing the overall customer experience.
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Artificial Intelligence: Its Advantages and Challenges
Event Recaps April 18, 2024During a session at an April 2024 meeting of the ANA’s Customer Experience Committee, West McDonald, founder of GoWest.ai, shared his thoughts on the potential perils of artificial intelligence (AI) and on the promise of the technology that outweighs those dangers, urging marketers to adopt and experiment with platforms such as ChatGPT.
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Content at the Speed of Conversation
Event Recaps April 18, 2024In this session, find out how innovative brands are leveraging AI generated trending topics and conversations in real-time to deliver creative and content in the context of NOW to help drive from insight to idea to influencer within 72 hours using Gen AI-assisted tools.
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How Pre-Built Capabilities Are Simplifying Analytics Workflows
Event Recaps April 18, 2024Native integrations are making it easier for data scientists to do more within a single analytics environment. In this session, learn how analytics experts can accelerate their workflows, leveraging all the advantages of cloud computing more seamlessly than ever before.
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Unleashing Creativity: A Roadmap for A.I. Integration in Advertising Production
Event Recaps April 18, 2024In this session, Garrett DeLorm, director of production at Camp + King, discussed a comprehensive guide to navigating and leveraging the growing realm of A.I. solutions.
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Breaking Through to Gen Z
Event Recaps April 17, 2024In this session, learn how a deep understanding of insights into Gen Z led Truth Initiative to create breakthrough advertising for the truth campaign that helped young people stay away from, slow usage of, or quit tobacco use.
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Building a Consistent Brand with Just the Right Amount of Chaos: How to Balance Structure and Creativity
Event Recaps April 17, 2024In this session, learn how to balance predictability with creativity. Using specific examples from both B2B and B2C brands in multiple industries SAP's Tim Hoppin provided concrete tips and lessons that work in the real world and could work for your brand.
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Moving Your Brand out of the Friend Zone
Event Recaps April 17, 2024In this session, Good Feet Worldwide's Doug Zarkin covered a few of the key themes from his book that dive into the world of brand-consumer dynamics, discovering how to transcend the “Friend Zone” and ignite a love affair between your brand and its audience.
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Driving Brand Connection and Impact with College Football Fans: Hampton’s Story
Event Recaps April 16, 2024During a session at the ANA’s 2024 Brand Masters Conference, Hampton by Hilton and FOX Sports shared the experiences that made the partnership between the sports broadcaster and the hotel chain so successful.
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Financial Futures: From Elevating Women to Engaging Gen Z
Event Recaps April 16, 2024Speakers from Ally and Anomaly discussed how the financial services favorite has amassed a cult following in a traditionally dull sector — and what marketers across the board can learn from its approach.
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How Retail Media Addresses Top Brand Challenges
Event Recaps April 16, 2024In this session, Criteo's Ryan Britton broke down some of the most common benefits of retail media, but also highlighted more advanced measures that don’t get as much visibility — including intangible (yet still qualifiable) measures.
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Making Las Vegas a Destination for Sports Fans
Event Recaps April 16, 2024During a session at the ANA’s 2024 Brand Masters Conference, the Las Vegas Convention & Visitors Authority described its effort to make the city a major destination for sports fans, branding itself as “the greatest arena on earth.”
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Opening Remarks of the 2024 ANA Brand Masters Conference
Event Recaps April 16, 2024In this session, ANA CEO Bob Liodice delivered the opening remarks of the 2024 ANA Brand Masters Conference.
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