Event Recaps
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How Google Used AI and Machine Learning in a Brand Campaign
Event Recaps January 24, 2019Google Cloud launched its first brand campaign during March Madness 2018 using AI and machine learning to make the ads in real time, reflecting what was happening in the game. The company shared tips and lessons learned.
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How Emerging Technologies Can Bridge the Gap Between Human Input and Machine Output
Event Recaps January 17, 2019CTRL-labs is using VR and AR to create vivid, immersive experiences for consumers.
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How to Improve Your Content Production, Workflow, and Execution
Event Recaps January 16, 2019Advertising Production Resources (APR) helps marketers create a flexible framework to help optimize their content production.
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Brand in the Boardroom: Making the Case for Investment in the Brand
Event Recaps April 28, 2015Joanna Seddon, president of global brand consulting at OgilvyRED, discussed using brand value analysis to increase the bottom line.
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