Event Recaps
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Managing Risk in Talent Collaborations for Regulated Products
Event Recaps November 11, 2024This session will cover critical IP considerations when partnering with talent and explore unexpected regulatory hurdles that talent may face when investing in health, personal care, or other regulated products.
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Marketing of Beauty/Cosmetic Products
Event Recaps November 11, 2024This panel will cover important issues for marketing cosmetics products, including issues that arise when marketing to Gen Alpha.
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Opening Remarks of the 2024 ANA Masters of Advertising Law Conference
Event Recaps November 11, 2024ANA CEO Bob Liodice delivered the opening remarks of the 2024 ANA Masters of Advertising Law Conference.
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Practical Tips for Price Advertising in the Age of “Junk Fees”
Event Recaps November 11, 2024This session will cover how to handle variable pricing, subscriptions, add-ons, and other issues.
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Privacy Compliance and the Importance of Due Diligence
Event Recaps November 11, 2024Data protection laws are placing increasing importance upon a company's compliance with its privacy legal obligations and ensuring that its third-party partners are also compliant. Standardized assessments are key to mitigating risk.
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Recent Developments in Green Marketing: How to Make Sustainable Sustainability Claims
Event Recaps November 11, 2024This panel will discuss recent regulatory and legal developments in the green marketing area, including the long-anticipated updates to FTC’s long-standing Green Guides, recent class actions addressing “green” claims, recent self-regulatory decisions addressing environmental claims, and more.
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Regulatory Roulette: Aligning Marketing Strategies with Conflicting Legal Standards
Event Recaps November 11, 2024This session examined the divergent regulatory standards across the FTC, NAD, and courts regarding key advertising claims and compliance requirements. The speakers explored critical areas of conflict in claim substantiation, disclosures, and marketing compliance strategies through real-world examples and expert analysis.
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Rule-a-Palooza Meets Loper Bright
Event Recaps November 11, 2024The panel will discuss what the Supreme Court’s decision in Loper Bright Enterprises means for the FTC’s aggressive rulemaking agenda.
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Thriving in the Evolving Children’s Advertising and Privacy Landscape: Best Practices to Navigate with Confidence
Event Recaps November 11, 2024Dive into the whirlwind of children’s privacy, social media, and influencer regulations, where every day brings a new challenge. In this session, speakers uncover the best practices for interacting and engaging with young audiences on platforms like Roblox, streaming services, and online games.
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A Data Science-Backed Approach to Brand Building
Event Recaps November 7, 2024In this session, Andy Hasselwander, Chief Analytics Officer at Marketbridge, dove deep into an integrated approach to quantifying long-run brand value using econometric and market research techniques, and presented typical benchmarks for paid and earned "virtual ROAS" based on long-run equity value.
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Building a Data-Centric Organization
Event Recaps November 7, 2024In this session, Key Bank provided its insight on the operational model for driving data-centricity; how to effectively work with young, energetic junior analysts; becoming agile; understanding when and how to implement agile principles; and the essential soft and hard skills needed for success.
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Building Your Professional Brand
Event Recaps November 7, 2024In this session, explore strategies for showcasing your unique skills, experiences, and passions as a marketer, and discover the importance of networking, online presence, and professional development in building a strong personal brand.
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Creating an In-House Culture Powered by Purpose: Edward Jones’ Story
Event Recaps November 7, 2024By anchoring the work to their core purpose, everyone at Edward Jones Brand + Agency develops an accountability for their contributions to the work, creating an environment of collaboration and real creativity.
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GoTo Foods: Reinventing Creative Services with a New In-House Agency Model
Event Recaps November 7, 2024GoTo Foods outlined how it was able to turn its internal creative services provider into a world-class in-house agency and creative powerhouse that supports each of the organization’s seven brands.
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Mastering the Marketing Brief: A Practical Guide to Campaign Development
Event Recaps November 7, 2024A hands-on examination of the marketing briefing process using a real-world case study, demonstrating how to structure campaign objectives, define target audiences, and develop integrated marketing strategies.
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Maximizing Real Time Analytics to Prioritize, Yield High ROI, and Deliver Forecasting Insights
Event Recaps November 7, 2024Cleveland Clinic has developed a marketing campaign tracking system that is aligned with finance, strategy, institute and enterprise analytics standards. This system has not only provided real-time analytics and insights in high ROI initiatives but also years of historical data.
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Using Marketing Analytics to Change Hearts and Minds at Wolverine Worldwide
Event Recaps November 7, 2024Hear how Wolverine Worldwide is leveraging the powerful insights developed through a unified and integrated approach to marketing measurement to accelerate the strategic reshaping of the strategic role and impact of marketing investment.
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Driving Results: Visit NC’s Surgical Approach to Maximizing Impact
Event Recaps November 6, 2024In this session, Visit North Carolina and advertising agency, Luquire, offered an inside look into the specific approach that effectively brought the “For Real, Visit NC” campaign to the right markets and audiences.
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Level Up: Harnessing Gaming Fans
Event Recaps November 6, 2024Gamefam shared how it works with brands to authentically connect with gen Z and gen Alpha to build fruitful relationships in the metaverse.
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Media and Marketing Lessons from the 2024 Election
Event Recaps November 6, 2024The Harris Poll shared insights highlighting how Trump’s election victory was a result of branding himself as the candidate focused on the key concerns of voters including the economy and immigration.
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