Event Video | ANA Marketing Knowledge Center

Data-Driven Success in an Environment of Rapid Consumer Behavior Change

Conference Session Videos May 12, 2022

In this video, Oracle shares insights on emerging consumer expectations and explores opportunities to evolve data-driven strategies to fuel personalized marketing strategies.

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Driving Purpose as a Core Business Strategy

Conference Session Videos May 12, 2022

In this video, Deloitte shared findings from a survey of C-suite leaders on the challenges and opportunities they face related to purpose.

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How Mailchimp Activates Purpose Across Communities

Conference Session Videos May 12, 2022

In this video, Mailchimp and agency partner Kin showcased some purpose-led initiatives that the two organizations have worked on together.

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OREO Showcases Long-Time Allyship

Conference Session Videos May 12, 2022

In this video, OREO shared some of the marketing it has undertaken on behalf of the LGBTQ+ community and its allies.

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Scaling Business through Data Driven Relationship Deepening

Conference Session Videos May 12, 2022

In this video, Ally Financial shared how the company uses behavioral data and relationship building to individualize the customer journey and cross-sell customers additional services.

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Winning the War for Talent Through Purpose

Conference Session Videos May 12, 2022

In this video, Google discussed how to integrate purpose with the everyday work lives of employees.

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Marketing Sustainability in a High Inflation Economy

Webinar Rewinds May 11, 2022

In this webinar, R3's Greg Paull reviewed the challenges of marketing sustainability and highlighted best practices in measuring the effectiveness and role of specialist partners.

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A Day in the Life of Marketing Procurement

Conference Session Videos May 4, 2022

In this video, a panel of experienced procurement professionals provided an overview of the challenges they face and the skills necessary to thrive in the face of those challenges.

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CMO Career Path: The AAPI Executive

Webinar Rewinds May 4, 2022

To kick off Asian Heritage Month in May, four Asian American Pacific Islander (AAPI) marketing executives shared their career journeys. In this webinar, hear the stories of how these executives rose to a high level marketing role and what unique professional and personal challenges they faced.

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Growth IQ: Getting on the Path to Growth

Webinar Rewinds May 4, 2022

In this webinar, author and global growth evangelist at Salesforce, Tiffani Bova, shared her insights and advice on how the full customer experience process is being altered by today’s buyer expectations and what that means to sales and marketing functions.

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Harness the Power of Music and Sonic Branding to Drive Business Growth and Optimize Spend

Conference Session Videos May 4, 2022

Compounded by fragmentation, complexity, and how nuanced the music rights landscape can be, it has become increasingly critical for advertisers to gain visibility into music spend, how it is managed, and where they can create efficiencies.

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Keys to CFO and CMO Collaboration

Conference Session Videos May 4, 2022

Marketing is one of the largest and most complex spend categories, and marketers are under increased pressure to manage their budgets and show concrete returns. In this video, learn why risks associated with marketing spend are growing in type, size, and frequency.

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Overview of the 2022 ANA Advertising Financial Management Conference

Event Soundbites May 4, 2022

In this two-minute video, get an overview of the 2022 ANA Advertising Financial Management Conference.

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Procurement: The Good, the Bad, and the Ugly (2022)

Conference Session Videos May 4, 2022

In 2010, the ANA took the pulse of the industry on the state of marketing procurement to measure perceptions among professionals in three functional areas: procurement, marketing, and agencies. In this video, get an update on this work that reveals what has changed in 2022 … and what has not.

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Simplifying the Search Process

Conference Session Videos May 4, 2022

To identify and address how the industry can enhance the agency search process, the ANA and the 4A’s released a survey for clients and agencies to identify misalignments. In this video, they shared key takeaways from the survey and best practices to simplify the RFx process.

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50 Years on the Frontlines of Agency Compensation and What’s New in 2022

Conference Session Videos May 3, 2022

In this video, get an overview of the major agency compensation trends, projections for the coming years, and lessons learned along the way with best practice considerations for both marketers and agencies.

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CMO Keynote: Change Lives Here

Event Soundbites May 3, 2022

Brand-building is driven in large part by an insights engine that is aligned across an organization.

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CMO Keynote: Change Lives Here

Conference Session Videos May 3, 2022

In this video, Piedmont Healthcare shared how it drove long-term brand building, short-term brand activation, and an improved the patient experience through holistic insights.

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Here’s Why Marketers Need to Stop Paying Agencies by the Hour

Event Soundbites May 3, 2022

Richard Tan of FIG Agency explains why measuring work by time is both wasteful and an inaccurate way of determining the value of creative thought.

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Key Learnings from Redesigning Our Creative Services Model

Conference Session Videos May 3, 2022

In this video, Jennifer Halloran, CMO at MassMutual, and Lindsey Slaby, founder of Sunday Dinner, shared highlights and key learnings from MassMutual’s ongoing effort to develop an optimized creative services model to reduce inefficiencies, remove overlap, clean up scopes, and introduce new technology.

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