Knowledge Partners
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The Journey to Automating Marketing Processes
Knowledge Partners January 14, 2021As channels grow and audiences become increasingly hard to reach, the ability to balance human and machine processes while getting scale via automation has become a competitive imperative.
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The NASA Brand Flies High Fulfilling Agency’s Mission
Knowledge Partners January 13, 2021Even at a time when people disagree over just about anything, especially when it comes to government spending, it is estimated that 80% of Americans believe that the International Space Station is a good investment for the country.
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Creative Automation: The Rise of A.I. in Digital Marketing Creative Design
Knowledge Partners January 11, 2021Learn how creative automation can liberate design teams from the routine tasks that take their focus away from being creative.
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The Latest Industry Trends in Streaming Audio and Podcast Performance
Knowledge Partners December 9, 2020Entercom and Claritis shared insights on how to leverage the audio/podcast landscape to engage consumers.
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2021 Creative Forecast
Knowledge Partners December 1, 2020Pattern89’s artificial intelligence analyzed its unparalleled advertiser data set to find the latest marketing trends to engage audiences moving forward.
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Ten Tips for Acquisition Email Success
Knowledge Partners November 13, 2020Claritas shares real-world tips from more than 300 client acquisition email campaigns — including what metrics provide a true measure of a campaign’s success.
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U.S. Video Benchmarks Report — Fall 2020
Knowledge Partners November 12, 2020Between July 1 and September 30, 2020, Innovid analyzed over 60 billion advertising impressions across mobile, desktop, CTV devices, and social platforms to provide a complete view of U.S. video advertising.
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A Sea Change in Video Viewing: Helping Marketers Find More Fish in the Streaming Ecosystem
Knowledge Partners November 3, 2020In this study VAB shares the latest data on consumer behaviors and trends across the streaming landscape.
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The Attention Pathway and How To Measure It
Knowledge Partners October 26, 2020Adelaide has developed The Attention Pathway model to help measure how media and creative work in tandem to capture attention and drive outcomes.
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2021 Global Marketing Trends
Knowledge Partners October 22, 2020Deloitte Digital compiled research, data, analysis, and insights drilling down on seven trends that marketing leaders should watch in the year to come.
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Deck the Halls with Data: A 2020 Holiday Persona Infographic
Knowledge Partners October 22, 2020This infographic details three personas brands may want to connect with during the 2020 holiday season: The Self Gifter, The Host, and The Last Minute Shopper.
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Holiday Persona Guide
Knowledge Partners October 20, 2020Inmar details qualities, preferences, and behaviors for five different 2020 holiday shopper personas. Use this info to inform your winter season strategy.
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2020 Holiday Marketing Playbook
Knowledge Partners October 16, 2020In this guide Inmar Intelligence explored how a global pandemic is expected to impact the way consumers gather and host, how consumers plan to do their holiday meal and gift shopping, and how the disruption will affect traditions both old and new.
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Content Production Strategy: What’s the Average Working to Non-Working Budget Ratio for Today’s Modern Marketer?
Knowledge Partners October 14, 2020Advertising Production Resources (APR) provides best practices and benchmarking data addressing ratios of agency creative and production costs to allocations toward paid media (aka “working-to-nonworking” ratios).
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The 2020 Hispanic Market Report: The New American Mainstream
Knowledge Partners October 13, 2020This report from Claritas reveals insights into the growth, purchasing behaviors, and technology habits of the highly diverse Hispanic American segment.
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2020 Digital Marketing Operations Benchmarking Insights
Knowledge Partners October 6, 2020Cella shared insights from a recent survey it conducted on the state of digital marketing among in-house agencies.
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2020 In-House Creative Industry Report
Knowledge Partners October 6, 2020Cella is excited to bring you the 2020 In-House Creative Industry Report, its 10th year in publication, sharing insights gathered from surveying nearly 400 leaders from creative teams and in-house agencies.
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Best Seats in the House: Custom Insights on Sports Viewership in Today’s Environment
Knowledge Partners October 5, 2020A VAB custom study conducted pre-COVID functioned to identify how to best engage fans watching live sports from home.
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It Pays To Be Positive
Knowledge Partners October 1, 2020Ahead of a highly emotional election season and amid a global pandemic, positive context matters to customers and to a brand's bottom line. Read the latest research from Pinterest to learn why it pays to be positive.
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Decoding Data Dynamics: Digital Society Index 2020
Knowledge Partners September 22, 2020The Dentsu Aegis Network conducted a survey of 32,000 people across 22 markets to produce this study of consumer attitudes to data privacy and potential future trends in the technology sector.
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