Knowledge Partners
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The Power of Data: An Adobe Report on the State of Consumer Data
Knowledge Partners September 21, 2020Adobe shared insights on global attitudes related to the use of data for the development of digital experiences.
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The Reinvention of Normal: Lessons on Adapting and Advancing Your Business During a Pandemic
Knowledge Partners September 21, 2020In this article, Adobe shared six lessons it learned amid the pandemic that can help companies understand how to be more nimble and adaptable.
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Airlines and Hospitality: The Values of Loyalty in a Crisis
Knowledge Partners September 14, 2020The travel and hospitality sectors have suffered significant blows as a result of the COVID-19 pandemic. This report explores the role brand loyalty plays among frequent travelers and how brands can win back business by catering to this group of customers.
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Q2 2020 Video Benchmarks from Extreme Reach
Knowledge Partners September 14, 2020As the pandemic continued into Q2, so did its impact on the video advertising ecosystem, shows the latest Video Benchmarks Report from Extreme Reach.
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Open for Business
Knowledge Partners September 11, 2020This report covers what businesses need to know and do as they prepare to reopen in the wake of the COVID-19 pandemic’s peak.
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The Future Consumer
Knowledge Partners September 4, 2020This survey gathered opinions of more than 5,000 consumers around the world on a range of topics such as smart cities, digital finance, health care and shopping.
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Consumers Are Buying More Through Social Media Due to COVID-19
Knowledge Partners August 27, 2020In this whitepaper from Smartly.io, global consumers were surveyed on what they like to see on social media and how social advertising impacts the way they view brands after COVID-19.
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Social Advertising Trends in Retail: A 2020 Perspective
Knowledge Partners August 27, 2020In this report from Smartly.io, readers can learn why retailers from various sectors are succeeding with their social advertising campaigns and how they intend to spend their ad dollars in 2020.
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Understanding and Serving Consumer Needs During COVID-19 and Beyond
Knowledge Partners August 14, 2020Beginning in February 2020, a global pandemic caused by the Coronavirus (AKA COVID-19) with no immediate vaccine has led to dramatic actions by public and private institutions. Experian has developed its 2020 Consumer Audiences to help clients better understand and serve consumer needs during this unique period of our history.
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Navigating Uncertainty: The Protector, the Pragmatist, and the Prevailer
Knowledge Partners August 13, 2020Deloitte Digital’s research identified three primary “clusters” that demonstrate the ways consumers respond to risk and specifically to the COVID-19 pandemic. Marketers should consider these insights when developing messaging and experiences during this tumultuous time.
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Time to Double Down on Humanity
Knowledge Partners August 11, 2020Trust is waning among consumers, and the COVID-19 pandemic caused further erosion. Deloitte Digital explored how consumer behavior patterns have changed in light of the 2020 pandemic and recommended ways for brands to build new consumer connections.
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Back to School 2020 Trend Guide
Knowledge Partners August 4, 2020This report highlights back-to-school shopping trends and provides advice to marketers as they develop strategies to connect with parents, students, and educators in light of the effects that the COVID-19 pandemic will surely have on this highly anticipated annual shopping occasion.
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Using Attention Metrics for Creative Optimization
Knowledge Partners July 24, 2020In this guide, Adelaide shared three specific ways brands and agencies can use attention data to measure creative performance more accurately and increase impact.
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A Matter of Principle: Reassessing Your Strategy In Today’s Environment
Knowledge Partners July 17, 2020This refreshed guide shares 10 marketing principles proven to drive business growth and why they have heightened relevance in today’s uncertain marketing landscape.
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Human Experience in Times of Uncertainty
Knowledge Partners July 15, 2020Deloitte Digital describes three trends that are bridging the gap between digital and human experiences.
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Earlier Than Ever
Knowledge Partners July 10, 2020People are searching for and saving holiday ideas earlier than they ever have on Pinterest. Pinterest shared why, and why it matters for brands.
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Social Sponsorship: Trends With Sports On Lockdown
Knowledge Partners June 4, 2020In this whitepaper from Hookit, learn about social-media trends in the sports marketing landscape after COVID-19.
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A Marketer's Guide to Navigating a Rapidly Changing World
Knowledge Partners May 28, 2020Adobe shared insights to help marketers evaluate the short-term versus long-term impacts of advertising in this landscape, and provide actionable steps on how brands can adapt their messaging and strategy in the light of COVID-19.
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Econsultancy 2020 Digital Trends - Advertising in Focus
Knowledge Partners May 28, 2020Econsultancy and Adobe looked at the extent to which companies are putting advertising at the forefront of their customer experience endeavors in response to the COVID-19 pandemic.
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Q1 2020 Video Benchmarks from Extreme Reach
Knowledge Partners May 28, 2020Extreme Reach’s latest report reveals a shift in the share of video ads served to CTV (vs. mobile, tablet and desktop) and takes an early look at CTV share of impressions for Q2.
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