Knowledge Partners
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COVID-19 Impact on Creative, Marketing and Digital Teams
Knowledge Partners May 19, 2020In this report, Cella shared its latest survey results on how the pandemic, and the unprecedented need to work remotely have revolutionized agency relations.
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eBook: Demystifying Streaming in the New TV Era
Knowledge Partners May 19, 2020In this eBook, TVSquared debunked some of the most common OTT myths and gathered perspectives from leaders across the industry on how streaming is shaping the new era of TV advertising.
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Dos and Don’ts of Influencer Marketing in the Time of Coronavirus
Knowledge Partners May 6, 2020Consider these tips when leveraging influencer marketing during times of crisis, such as during the coronavirus pandemic.
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How "Smart" Brands are Maximizing the Impact of Influencer Marketing During the Pandemic
Knowledge Partners May 6, 2020Brands are utilizing these three concepts to maintain the success of their influencer marketing programs during the coronavirus crisis.
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TVB 2020 Coronavirus Media Usage Study
Knowledge Partners April 28, 2020TVB commissioned Dynata to conduct a study to determine the coronavirus pandemic’s impact on people’s attitudes about and consumption of media.
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Using Attention Metrics for Efficient Marketing
Knowledge Partners April 28, 2020This guide covers the basics of attention metrics, some of the ways attention metrics can improve digital media, and responsible attention data usage.
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Financial Anxiety During Coronavirus: What Is the Impact of COVID-19 on Personal Finance?
Knowledge Partners April 15, 2020From the stock market to record unemployment claims, we know that the impact of COVID-19 on personal finance is substantial. Learn who is the most anxious about personal finance issues, including 401K withdrawal, unemployment, and bankruptcy.
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Q4 and Full Year 2019 Video Benchmarks Report from Extreme Reach
Knowledge Partners March 24, 2020Extreme Reach’s latest video benchmarks report reveals that video ad impressions on CTV tripled in just two years, and highlights the rapid transformation of digital advertising driven by streaming and ad supported video on demand.
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TVB Valentine’s Day 2020 Study
Knowledge Partners February 10, 2020As consumers spend more money on Valentine’s Day, broadcast TV is still the best way for advertisers to reach them, according to a new study by TVB.
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Left to Your Own Devices: Understanding Consumption in Today’s Connected World, Q2 2019
Knowledge Partners January 23, 2020In VAB’s latest quarterly report surveying the video landscape it updated the media consumption habits of major demographic segments based on Q2 ’19 data.
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Brands in Crisis: Changing Perceptions Through TV Advertising
Knowledge Partners December 20, 2019VAB’s marketer’s guide 2019 provides five ways for brands to successfully navigate through a crisis.
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Q3 2019 Video Benchmarks Report from Extreme Reach
Knowledge Partners December 20, 2019Extreme Reach’s latest report reveals relatively stable trends this year in how marketers are using digital video to build business.
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Q2 2019 Video Benchmarks Report from Extreme Reach
Knowledge Partners November 6, 2019Extreme Reach’s latest report shares CTV metrics for two advertising verticals: automotive and direct-to-consumer (DTC).
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Left to Your Own Devices: Understanding Consumption In Today’s Connected World, Q1 2019
Knowledge Partners September 6, 2019A detailed overview of device consumption with a focus on TV viewing and connected device usage.
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Magna: Podcast Ad Spending Approaching $1 Billion
Knowledge Partners September 6, 2019A recent report predicts that U.S. podcast ad spending will reach $960 million in 2020 and will pass $1 billion in 2022.
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The Hispanic Small Business Report: Hispanic Businesses Drive Growth In The New Economy
Knowledge Partners August 27, 2019Claritas’ “The Hispanic Small Business Report” provides an in-depth look at Hispanic-owned small businesses — where they are located, who owns them, and what and how they like to buy.
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Left to Your Own Devices: Understanding Consumption In Today’s Connected World, Q4 2018
Knowledge Partners August 26, 2019A detailed overview of device consumption with a focus on TV viewing and connected device usage.
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The Asian American Market Report: Understanding The New American Mainstream
Knowledge Partners August 26, 2019Claritas’ new report, “The Asian American Market Report: Understanding The New American Mainstream,” presents marketers with insight into the demographics and buying behavior of Asian Americans, the nation’s fastest-growing population segment since 2000.
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2019 Digital Trends: Advertising in Focus
Knowledge Partners June 11, 2019This report, produced by Econsultancy in partnership with Adobe, explores the key trends in advertising that are set to dominate the agenda over the next year.
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Now We’re 25: Digital Advertising Grows Up
Knowledge Partners June 4, 2019Adobe surveyed the history of digital advertising from the first banner ad to the emergence of the GDPR.
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