g REGGIE Awards | Marketing Knowledge Center | ANA

REGGIE Awards

  • The World’s Longest Cheese Board

    REGGIE Awards   May 15, 2019  

    At the 2018 South by Southwest (SXSW) conference in Austin, Texas, more than 2,400 attendees visited the Dairy Farmers of Wisconsin’s 3D-printed barn that featured an 80-foot-long cheeseboard with 2,000 pounds of Wisconsin cheese.

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  • This Ad Celebrating Women in STEM Is Amazing

    REGGIE Awards   May 15, 2019  

    Chevron undertook a campaign to promote women in STEM careers.

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  • TIAA Difference Maker 100

    REGGIE Awards   May 15, 2019  

    For its centennial, TIAA launched the “Difference Maker 100” program to turn its brand purpose into a force for good.

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  • truth x BiGS

    REGGIE Awards   May 15, 2019  

    Food and music captured teens’ attention long enough for truth to spread its anti-smoking message among its target audience.

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  • truth Zombie Rally

    REGGIE Awards   May 15, 2019  

    To catch the attention of Walgreens’ leadership team and help them understand the detrimental effect cigarette sales can have on society, truth hosted Zombie Rallies at 120 retail locations.

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  • Turning Thousands of Attendees into One Community

    REGGIE Awards   May 15, 2019  

    To improve the Cisco Live event experience, social media was used to connect attendees with each other, enrich event conversation, and extend the experience of attendees far beyond the walls of the convention center.

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  • Western Union Mobile App

    REGGIE Awards   May 15, 2019  

    In 2017, Western Union was feeling the pressure of increased competition in money transfer apps, and was lagging in this category.

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  • WestJet Christmas Miracle: Uniting Through Traditions

    REGGIE Awards   May 15, 2019  

    WestJet celebrated the holiday traditions of people all over the world by capturing the people, places, and fun facts of 16 different countries across six continents in documentary-style videos.

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  • Will It Clog?

    REGGIE Awards   May 15, 2019  

    Liquid-Plumr won back market share with an integrated campaign focused on leveraging influencers and social media.

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  • Xbox + Taco Bell

    REGGIE Awards   May 15, 2019  

    Xbox and Taco Bell worked together in partnership to create an exciting promotion for both fan bases that drove consumers in-store and increased purchases of the $5 Double Chalupa Box and the Platinum Xbox One X throughout a promotional period.

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