g REGGIE Awards | Marketing Knowledge Center | ANA

REGGIE Awards

  • TD Thanks You

    REGGIE Awards   May 21, 2021  

    TD Thanks You videos showcased and supported the positive actions of customers and colleagues making a big impact during the COVID-19 pandemic.

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  • The Big String Cheese Debate

    REGGIE Awards   May 21, 2021  

    By sparking a debate among consumers about the proper way to string cheese, Saputa Dairy USA turned a simple question into an integrated marketing campaign that increased brand awareness around its Frigo Cheese Heads brand.

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  • The Cool Ranch

    REGGIE Awards   May 21, 2021  

    Leveraging a reemergence of Old West style in pop culture, icons Sam Elliot and Lil Nas X, a TikTok hashtag challenge, and the biggest stage in marketing, PepsiCo relaunched its famous Cool Ranch Doritos product and helped to endear it to a new generation of consumers.

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  • The CROWN Act

    REGGIE Awards   May 21, 2021  

    Unilever’s Dove brand envisioned a more equitable and inclusive experience for Black people. To help make progress, Dove co-founded the CROWN Coalition, which advocated for the CROWN Act to make hair discrimination illegal across America.

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  • The Dos Equis Seis-Foot Cooler Makes Social Distancing More Interesting

    REGGIE Awards   May 21, 2021  

    Heineken USA’s Dos Equis brand created a Seis-Foot Cooler to help provide friends and family a safe way to meet up and share a beer while remaining socially distant during the COVID-19 pandemic.

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  • The First-Ever TikTok Reality Show: Eyes. Lips. Famous.

    REGGIE Awards   May 21, 2021  

    With the first-ever TikTok reality show, e.l.f. Cosmetics invited generation Zers in the TikTok community to join and watch, as three top influencers mentored three lucky contestants to help improve their use of cosmetic products.

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  • The Uncensored Library

    REGGIE Awards   May 21, 2021  

    Reporters Without Borders needed a way to reach young people under strict online censorship. Using the popular video game Minecraft, which is available even where media is blocked, the brand was able to disseminate censored articles by acclaimed journalists to people who otherwise wouldn’t be able to see them.

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  • This Brand Brilliantly Partnered with PAC-MAN During the Pandemic

    REGGIE Awards   May 21, 2021  

    Caterpillar wanted to focus on doubling its services business by 2026 and a placing strategic focus on automation and technology. The brand leveraged gaming to create a job site for its key demographic. In this case, it leveraged the classic game PAC-MAN, to inspire excitement and nostalgia.

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  • This Crayola Campaign Pushes Diversity Forward

    REGGIE Awards   May 21, 2021  

    Crayola’s Colors of the World crayons feature 24 specially formulated colors representing over 40 global skin tones. Through a partnership with a global skin tone expert and an integrated marketing campaign, the new inclusive crayon colors were uniquely developed and communicated to the world.

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  • UnliMINTed

    REGGIE Awards   May 21, 2021  

    With competitors upping their prices and demanding more from customers, Mint Mobile decided to do the opposite, launching an unlimited mobile phone plan that cost $30 a month and then convincing those customers they didn’t even need unlimited at all.

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  • Virtual National Forest

    REGGIE Awards   May 21, 2021  

    Ferrara Candy Company’s Black Forest brand helped rebuild forests with its “Virtual National Forest” campaign on Instagram. The brand pledged to donate $1 every time a fan commented a hashtag heart on posts of trees, raising a total of $500,000 for the National Forest Foundation.

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  • Why Cheetos Partnered with Musician Bad Bunny

    REGGIE Awards   May 21, 2021  

    To recognize Latinos who are rewriting the rules, Cheetos partnered Chester Cheetah with today’s hottest Latin music artist, Bad Bunny.

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  • Your Neighborhood Bud Light Vendor

    REGGIE Awards   May 21, 2021  

    “Your Neighborhood Bud Light Vendor” was a 360-degree campaign that put the beer vendor in fans’ neighborhoods to inspire them to order beer through Bud Light’s website. The campaign supercharged online alcohol shopping and deliveries, increased the volume of e-commerce sales, and drove retailer click-outs and website traffic.

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  • A Very Brady Renovation, HGTV Style

    REGGIE Awards   May 16, 2020  

    HGTV created a show that followed the renovation of the Brady Bunch house featuring the actors who had originally played its occupants.

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  • Acceptance Matters

    REGGIE Awards   May 16, 2020  

    Mastercard launched a credit card that allowed trans people to prominently display the name that they identified with.

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  • Ally Financial Is Doing It Right

    REGGIE Awards   May 16, 2020  

    Ally undertook a sponsorship of NASCAR driver Jimmie Johnson to promote its brand nationally and to increase consideration among the sport’s fans.

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  • Cheetos' Unexpected Show at New York Fashion Week

    REGGIE Awards   May 16, 2020  

    The Cheetos runway show at New York Fashion Week was a playful and unexpected way to drive business.

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  • Doritos Teamed Up with Rapper Lil Baby for This Campaign

    REGGIE Awards   May 16, 2020  

    Doritos gave young musicians the chance to be featured on rapper Lil Baby’s newest single through a promotional contest.

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  • Financial Education Made Easy

    REGGIE Awards   May 16, 2020  

    Ally Financial created a game based on Monopoly to promote financial education and awareness of its brand.

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  • For Smokers Trying to Quit, This Lozenge Might Be the Answer

    REGGIE Awards   May 16, 2020  

    Nicorette brand created its Coated Ice Mint Lozenge, designed to deliver amazing taste, in response to insights that smokers trying to quit often relapsed due to the taste experience of smoking cessation products.

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