Playbooks & Tools
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Lead Generation Training Course
Tools January 21, 2024This course has 6 video modules that will help you develop a comprehensive lead generation plan.
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Management and Leadership Maturity Assessment
Tools January 21, 2024Use this tool to evaluate your organization’s management and leadership capabilities.
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Market Research Framework
Tools January 21, 2024Use this market research framework to define the activities required to successfully create, plan, and execute a market research plan.
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Marketing and Product Development Alignment Tool
Tools January 21, 2024This self-assessment tool will help you understand how aligned your marketing and product development departments are.
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Marketing Attribution Checklist
Tools January 21, 2024This checklist provides step-by-step instructions to help you implement marketing attribution.
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Marketing Attribution Quick Win Package
Quick Wins January 21, 2024ANA’s Marketing Attribution Quick Wins package is a combination of videos, cheat sheets, and checklists to help you understand how to leverage marketing attribution and develop a process to help you identify which marketing channels and tactics are driving the customer behaviors you want.
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Marketing Budget Template
Tools January 21, 2024Use this template to set and track your overall marketing budget.
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Marketing Business Alignment Tool
Tools January 21, 2024A self-assessment of marketing/business alignment in 6 key areas.
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Marketing Communications Budget Template
Tools January 21, 2024Use this template to set and track your MarCom budget.
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Marketing Data Management Plan How-To Guide
Tools January 21, 2024Read this guide to help you organize your data management plan. The purpose of this guide is to give a quick introductory overview of marketing data management planning best practices.
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Marketing Plan Framework
Tools January 21, 2024Follow this simple framework to develop a marketing plan that supports your company’s goals and objectives.
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Marketing Plan Template
Tools January 21, 2024A marketing plan presentation template consisting of seven stages.
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Marketing Technologist Skills Assessment
Tools January 21, 2024This self-assessment tool will help you understand your employees' marketing technology skill set.
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Marketing-Fueled Growth Quick Win Package
Quick Wins January 21, 2024One of the biggest challenges for marketers regardless of category is getting a seat at the proverbial table. ANA's Marketing-Fueled Growth Quick Wins package is a combination of videos, cheat sheets, checklists, and more to help marketers identify and communicate growth opportunities to senior leadership.
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Media Mix Modeling Quick Win Package
Quick Wins January 21, 2024ANA's Media Mix Modeling Quick Wins package is a combination of videos, cheat sheets, and checklists designed to help you determine the right media mix for your brand and leverage it to maximize insights and, most importantly, results.
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Media Relations and PR Audit
Tools January 21, 2024A self-assessment to rate your capabilities across 6 key success drivers.
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Message Mapping Tool
Tools January 21, 2024A template to document and assess the key messages that are important for your target audience to hear.
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Mobile Application Development System RFP
Tools January 21, 2024Use this tool to help you design a Request for Proposal (RFP) for a Mobile Application Development System.
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Mobile Application Development Vendor Evaluation
Tools January 21, 2024We created the Mobile Application Development Vendor Evaluation to help you compare potential Mobile Application Development solutions.
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Mobile Content Development System RFP
Tools January 21, 2024Use this tool to help you design an RFP for a Mobile Content Development System.
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