Playbooks & Tools
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Communications Touch Point Diagram
Tools January 1, 2026A tool to create a visual diagram of your communication strategy with new clients and/or customers.
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Community Manager Job Description
Tools January 1, 2026A template to quickly document the role and responsibilities for this position.
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Competitive Analysis Tool
Tools January 1, 2026This will help you determine your market position with regard to value, price and market share.
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Competitive PR and Advertising Analysis
Tools January 1, 2026A template to track PR & advertising programs to determine Ad Spend/Ad Value Equivalency ratios.
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Competitive Products Sales Reference
Tools January 1, 2026A matrix that compares competing products by evaluating features and identifying differentiators.
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Competitive Webinar Tracking Template
Tools January 1, 2026A tool to monitor & compare key metrics of your competitors webinar activities.
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Competitive Website Analysis Tool
Tools January 1, 2026Use our tool to analyze your website and your top 2 competitors based on best practices.
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Competitor Analysis Tool
Tools January 1, 2026This will help you determine your market position in relation to your competitors.
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Competitor Battlecard Quick Win
Quick Wins January 1, 2026The Competitor Battlecard Template gives your sales team a clear, structured snapshot of your top competitors, highlighting their solution, strengths, weaknesses, and best-fit scenarios. It helps your team frame competitive conversations with credibility, precision, and customer empathy.
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Conducting Insightful Interviews
Tools January 1, 2026A guide to help you conduct insightful interviews to hire the best candidates for open positions.
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Conducting Successful Product Launches
Tools January 1, 2026Read this guide to learn how to conduct a successful product launch.
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Conference Agenda Checklist and Timeline
Tools January 1, 2026An agenda with a checklist of activities and timelines to keep you on schedule at your event.
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Conference Budget Template
Tools January 1, 2026Use this template to keep track of your conference costs.
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Conference Management Database
Tools January 1, 2026Use this to organize important information for all of your conference attendees.
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Conference Planning Checklist
Tools January 1, 2026A customizable checklist to help you prepare for managing a company conference.
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Consultant Evaluation Matrix
Tools January 1, 2026We created the Consultant Evaluation Matrix to help you compare potential consultants in 5 key areas: Relevant Experience, Skill Set, Professionalism, Consulting Methodology & Tools, and Personality.
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Content Manager Job Description
Tools January 1, 2026A template to quickly document the role and responsibilities for the Content Manager position.
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Content Mapping Template
Tools January 1, 2026Use this template to create a visual representation of your content marketing plan.
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Content Marketing and Distribution System RFP Template
Tools January 1, 2026Use this tool to help you design a Request for Proposal (RFP) for a Content Marketing and Distribution System.
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Content Marketing and Distribution Vendor Evaluation
Tools January 1, 2026Use this matrix to compare Content Marketing and Distribution vendor solutions based on your requirements.
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