Playbooks & Tools
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Brand Perception Map Quick Win
Quick Wins January 1, 2026The Brand Perception Map Template helps you visually position your brand and key competitors along two dimensions, value delivered and price charged. It supports strategic clarity, sales enablement, and messaging alignment by showing how crowded or differentiated your market position is.
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Brand Perception Survey
Tools January 1, 2026A survey to quickly understand how your brand is viewed in the market.
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Brand Purpose Checklist
Tools January 1, 2026Use this checklist to help you implement a purpose-led initiative at your company.
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Brand Purpose Quick Win Package
Quick Wins January 1, 2026ANA’s Brand Purpose Quick Wins Package includes a high-level cheat sheet and a comprehensive, customizable checklist to guide you through every step of establishing your brand’s purpose and communicating and operationalizing it throughout the organization.
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Brand Safety/Online Hate Quick Win Package
Quick Wins January 1, 2026ANA's Brand Safety/Online Hate Quick Wins package is a combination of videos, cheat sheets, checklists, and more to help foster a safe and inclusive online environment for all.
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Brand Selection Tool
Tools January 1, 2026A voting tool to drive consensus on key branding decisions.
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Brand Strategy Scorecard
Tools January 1, 2026A template to document your branding objectives, initiatives, measures, and targets for the next 12-18 months.
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Break Even Analysis
Tools January 1, 2026A calculator to input cost & sales variables and determines break even point and profitability.
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Build an RFP For Web Design Services
Tools January 1, 2026A guide to help you build a request for proposal (RFP) for web design services and evaluate all possible vendors.
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Build vs. Buy Decision Matrix
Tools January 1, 2026Use this matrix to compare your options for in-house builds vs. outsourced solutions.
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Building a Mobile Friendly Website
Tools January 1, 2026A guide to help you understand the importance of having a mobile-friendly website today and how to achieve mobile compatibility.
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Building a Modern Marketing Center of Excellence Report
Tools January 1, 2026Read this best practice report to learn how to build a Modern Marketing Center of Excellence (MMCoE).
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Building Effective Landing Pages
Tools January 1, 2026This How-To Guide outlines different types of landing pages, how landing pages affect conversion rates and lead generation, followed by a detailed action plan on how to create and optimize your landing page.
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Business Case Template
Tools January 1, 2026Use this template for any corporate investment and as a formal management communication document.
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Business Model Canvas Template (Excel)
Tools January 1, 2026Use this Microsoft Excel template to define your business model.
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Business Model Canvas Template (PowerPoint)
Tools January 1, 2026Use this Microsoft PowerPoint template to define your business model.
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Business Model Canvas Template (Word)
Tools January 1, 2026Use this template to define your business model.
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Business Objectives Matrix
Tools January 1, 2026A template that provides over 50 common business objectives to consider.
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Business Strategy Canvas Quick Win
Quick Wins January 1, 2026This powerful yet simple Business Strategy Canvas Template helps you clarify and communicate your current strategy on one page. Designed to guide internal alignment and strategic focus across your organization.
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Business Strategy Metrics Dashboard
Tools January 1, 2026Use this template to capture and report on key metrics from your business strategy plan.
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