Webinar Rewinds
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Seize The Moment: Unleashing America’s Full Potential Through Diversity
Webinar Rewinds January 18, 2024Based on a HAVAS whitepaper, this webinar explores the significant influence that diversity has on consumer behavior, offering five key strategies for brands to build meaningful connections, and emphasizing that prioritizing inclusivity is not merely a checkbox but a winning strategy for the future.
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Decoding AI in Marketing: A Practical Guide for Marketers
Webinar Rewinds January 17, 2024In a world saturated with AI claims, how does a marketer navigate the sea of options and discern between hype and reality? This webinar is designed to empower marketers by demystifying AI in advertising.
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Happy New Year! 2024 B2B Digital Marketing Predictions and Resolutions with Professor Lou Cohen
Webinar Rewinds January 3, 2024A new year brings new opportunities, new fears, and new hope. Lou Cohen shared insights he’s gathered from marketing leaders about what we should expect to encounter in 2024. He also looked back on his 2023 predictions to see what he got right or wrong.
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From Theory to Practice: AI at Work in Modern Marketing
Webinar Rewinds December 14, 2023In this webinar, explore the practical applications of AI in marketing. Watch live demonstrations, gain valuable insights, and empower your marketing strategies with AI-driven innovation.
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Nation’s Favorite Ads 2023
Webinar Rewinds December 13, 2023In this webinar, System1 showcased some of the most commercially effective US advertisements of 2023, based on the emotional responses of viewers. The session also highlighted the key themes and creative features that these ads employ to drive long-term profit gain and market share growth.
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The Vision and Application of Next Generation of Measurement: Unified, Cross-Screen and Cooperative
Webinar Rewinds November 30, 2023With challenges ahead in cross screen measurement, Comscore's Kelly Barrett and Melinda Gladnick unpacked a future landscape that depends on a unified foundation, interoperability, and transparency.
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How Brands Are Getting Creative in The New Age of Sports Sponsorships
Webinar Rewinds November 29, 2023As the cost and demand for sports sponsorship soars, brands are looking for new ways to connect with passionate sports fans. In this webinar, learn how brands are getting creative within the sports sponsorship landscape.
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Easy, Confident and Responsible: Shutterstock's Approach to Generative AI
Webinar Rewinds November 16, 2023In this webinar, learn how Shutterstock got involved with Generative AI, the key differences in its approach, when partners should use AIGEN content, how partners are using this new technology, and more.
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Ponysaurus Redefines Purpose with "Fund for the Fabulous"
Webinar Rewinds November 15, 2023In this webinar, Ponysaurus and Baldwin& shares invaluable insights, real-world examples, and actionable strategies designed to empower entrepreneurs, marketers, and business leaders as they embark on transformative brand-building journeys.
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ANA SeeHer: Gen Alpha to Boomer Women, Getting Accurate Portrayals Right
Webinar Rewinds November 8, 2023In this webinar, SeeHer discusses why gender equality is a business imperative for marketers. Learn strategies that best resonate with consumers through authentic representation and portrayals across generations of women and girls, from Gen Alpha to Boomers.
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Five Stars? The FTC’s Proposed Rule on Fake Reviews and the Interplay Between FTC Guidance and NAD Decision-Making
Webinar Rewinds November 7, 2023In this webinar, attorneys from Finnegan, Henderson, Farabow, Garrett & Dunner LLP, discussed the FTC’s proposed rule on the use of consumer reviews and testimonials, recent cases involving misleading use of consumer reviews, and practice tips for advertisers using consumer reviews.
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Fundamentals of Composability and MACH Frameworks for Go-to-Market Leaders
Webinar Rewinds November 2, 2023In this webinar, get an overview on composability, including why the C-suite is adopting this approach, and how you can get started using an alternative yet more effective go-to-market solution.
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Reimagine Inclusion: Debunking 13 Myths to Transform Your Workplace
Webinar Rewinds November 1, 2023In this webinar, veteran DEI executive Mita Mallick debunks 13 myths that hold us back from transforming our workplaces. She delivers a mix of powerful storytelling combined with practical and hands-on ways for us to be more inclusive leaders.
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The Podcast Story: Brand Safety and Suitability
Webinar Rewinds November 1, 2023Audacy has embarked on a first-of-its kind study that uncovers the true perceptions of podcast listeners. In this webinar, learn about the myths and realities of brand-safe content.
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Increase Performance Across Channels With AI
Webinar Rewinds October 19, 2023In this webinar with Resonate CMO Ericka Podesta McCoy, learn how to harness the power of AI-powered data to impact every stage of the customer lifecycle and future-proof your customer experience.
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Unleashing the Power of Creative with Flashtalking
Webinar Rewinds October 19, 2023Of all the levers available to improve advertising performance, creative provides the most immediate opportunity. In this webinar, learn about the transformative effects of Creative Ad Tech and explore how AI and machine learning are changing the art of the possible.
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How a Rigorous Measurement and Optimization Process Moved JCPenney Marketing Forward
Webinar Rewinds October 18, 2023In this webinar, hear from JCPenney’s VP of marketing, Bill Cunningham, and OptiMine’s VP of client success, Jamie Glover, on how they partnered to implement a process that enabled rapid optimization and marketing performance improvement.
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More than Insight, Action: The Roles of Measurement and Optimization
Webinar Rewinds October 12, 2023In this webinar, learn how advertisers are putting measurement insights to work via in-flight creative and media optimizations, shifts in budget and impression allocations, and more.
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The Undeniable Impact of High-Value B2B Brands
Webinar Rewinds October 12, 2023In this session, dive deep into the undeniable, multi-dimensional impact of stronger, higher-value B2B brands – from marketing and talent impact to financial and shareholder out-performance.
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The Art of Attention: Strategies to Connect with Consumers Across Screens
Webinar Rewinds October 11, 2023How can advertisers break through the clutter and connect with consumers in memorable ways? The answer is innovation and authenticity. In this webinar, learn about what consumers want from brands and how advertisers can respond.
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