DE&I FOR GROWTH

Arrive early for a two-hour deep dive on DE&I.  We’ll cover topics including supplier diversity, diversity of internal teams and external partners, and the challenges and opportunities of minority owned/targeted media.

THE GROWTH OF SUPPLIER DIVERSITY

The importance of supplier diversity for marketing and advertising has increased for almost 90 percent of marketers over the past year, according to ANA research. This session will share research results including: the specific diverse segments marketers are supporting; metrics used to assess progress; benefits; and challenges.  We’ll discuss ways companies can enhance their existing supplier diversity initiatives as well as ideas to help companies launch new programs.

Simona Rabsatt-Butler

Senior Director Global Sourcing Visa

AIMM’S INDUSTRY PLEDGE AND PROGRESS TO ADVANCE DE&I

In response to a year of racial reckoning and the demand for equality for all, ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) put forth an industry pledge last summer that details steps needed to advance diversity, equity, and inclusion through increased diversity of marketing teams, adequate multicultural budgets, investments in minority owned/targeted media, reflecting all consumers accurately by embedding culture in the creative process, and greater data transparency/quality. AIMM galvanized over 600 leaders across the industry committed to systematic changes and has offered practical tools and resources for transformational change. Join us as we share progress being made on the 7-point AIMM pledge, showcase how AIMM tools and resources have been adopted across the industry, and discuss opportunities to continue the journey to drive equity in 2022 and beyond.

Nancy Diaz

Director of Diversity, Equity & Inclusion Alliance for Inclusive and Multicultural Marketing (AIMM)

DRIVING LONG-TERM SUPPLIER EQUITY THROUGH COLLABORATION AND COMMITMENT

The Publicis Once and For All Coalition is an open source, multi-year, cross industry initiative. It’s mission is to work together to achieve the removal of legacy barriers to equitable financial opportunity and representation of underserved and ethnically diverse suppliers while ultimately allowing marketers to uncover opportunities that more closely mirror their brand values and drive growth with audiences in a multicultural world. 

Jason Smith

President, Diversified Investments Spark Foundry

Client-side Member Representatives will be provided virtual meeting information directly.

FIND WHAT YOU ACTUALLY LOVE. PINTEREST SHOPPING.

Shopping used to be fun. In a world of click-to-purchase, consumers are missing the browsing and discovery they loved offline. Pinterest is different. This is a place where shopping can be fun again. Hear the latest announcements on Pinterest shopping and how it fits into building a more inspired internet, together.

Jon Kaplan

Chief Revenue Officer Pinterest

OPENING REMARKS

Bob Liodice

CEO ANA

INSIDE, OUTSIDE, SYSTEMWIDE: DRIVING GROWTH WHILE DOING GOOD

Consumer expectations, along with societal and environmental disruptions, are compelling companies and brands to reinvent brand citizenship and become both forces for good in society and forces for growth in business. In what may well be marketers’ biggest challenge yet, such reinvention demands not only novel solutions but systemic changes to ensure lasting impact.

Navigating this sea of change may seem difficult, but in this session, P&G will share their roadmap and discuss the importance of creating systemwide solutions that simultaneously drive growth and do good.

Marc Pritchard

Chief Brand Officer, The Procter & Gamble Company Chair, ANA Board of Directors

EMBRACING CULTURE TO EARN BRAND LOVE

Amazon Prime Video is raising the bar to ignite and deepen the entertainment experience and transform the future of streaming.

In this session, global chief marketing officer Ukonwa Ojo will share how Prime Video is shattering the cultural status quos across the globe by inviting audiences inside the story — fostering relationships, creating delightful interactions, and deepening emotional connections.

Ukonwa Kuzi-Orizu Ojo

Global Chief Marketing Officer Amazon Prime Video & Studios

THE GREAT MARKETING DECLUTTER

The boundaries between so many aspects of life – especially our personal and professional lives – have blurred during the pandemic. It has been exhausting, and burnout is a big challenge for marketers. In fact, 81% of marketing executives say that the past year has completely exhausted their employees. After all, marketers have been on the frontlines of all this relentless change as customer needs and priorities have shifted. While the digital revolution has transformed the art and science of marketing, it has also made marketing more complex. More tools, touchpoints and channels have meant more work for marketers.  

In our newest CMO research, we’ve found a small group – just 17% of more than 1,000 marketing organizations – that are thriving despite these challenges. They are decluttering marketing by zeroing in on their customers’ new motivations to serve them in smarter, better ways while outperforming their peers in revenue growth and profitability. Everything else is delegated, automated or discarded. Join this session to learn what’s got them fired-up and accelerating growth in a burned-out world.

Gene Cornfield

Managing Director & Global Lead, Digital/Customer Experience Transformation Accenture Interactive

FERTILE GROUND FOR MEANINGFUL CHANGE IN OUR INDUSTRY

One year after uniting behind the ANA/AIMM pledge to aggressively pursue equity and create systemic change, we must ask: have we done enough?

Grounded in the belief that DEI must be regarded as a business imperative, Manoj K. Raghunandanan, global president of self care and the consumer experience organization at Johnson & Johnson Consumer Health, will speak to driving meaningful change through broad partnership, sustained commitment, and unwavering courage.

The road to true impact is ahead. What's next?

Manoj Raghunandanan

Global President, Self Care (OTC) Johnson & Johnson

WHAT THE WORLD NEEDS NOW

After a tumultuous 18 months, Esi Eggleston Bracey, EVP and COO of beauty and personal care at Unilever in North America, believes that the world needs two things: purpose and positivity.

In her session, Ms. Bracey will discuss how purpose drives business, people, and brands, and how that purpose ultimately leads to true positive impact. She'll also discuss how brands in her beauty and personal care portfolio – including Dove, Love, Beauty and Planet, and Vaseline – are making a mark by being people and planet positive.

Esi Eggleston Bracey

COO and EVP, Beauty & Personal Care Unilever North America

TRANSFORMING HOME IMPROVEMENT

In the wake of the COVID-19 global pandemic, home became the backdrop for all of life's biggest moments. It also inspired Lowe's to find new ways to not only help their customers keep their homes running, but to make their homes all they could be.

In this session, Lowe's chief brand and marketing officer Marisa Thalberg, who joined the company just weeks before the pandemic drove America into lockdown, will detail how COVID-19 has helped transform the home improvement retailer into a more culturally relevant brand – one that innovates, inspires, and excites.

Marisa Thalberg

EVP, Chief Brand and Marketing Officer Lowe's Companies, Inc.

CMO X CREATOR CONVERSATIONS: GENERAL MOTOR'S DEBORAH WAHL AND YOUTUBE CREATOR LILLY SINGH

Can inclusivity be a brand’s superpower? General Motors’ Global CMO Deborah Wahl and YouTube creator Lilly Singh think so. YouTube brings them together to discuss how inclusivity in marketing and content creation can be a powerful driving force for change.

Brought to you by YouTube

HOW TIKTOK'S COMMUNITY COMMERCE IS RESHAPING THE PURCHASE JOURNEY

You may have heard of products having major success on TikTok – often thanks to #TikTokMadeMeBuyIt, the consumer craze that's taken over the app and driven sales for everything from leggings to milk frothers.

What you probably don't know is that there are powerful forces propelling this behavior. In fact, a whole new kind of commerce is emerging on TikTok, with our users at the helm – and it’s transforming the way consumers and brands interact.

Sandie Hawkins, General Manager of North America at TikTok, and Sofia Hernandez, Head of North America Business Marketing, will discuss all of this and more. They'll share research findings that prove the power of the purchase journeys that begin on TikTok and reveal what this tells us about word-of-mouth marketing on the platform and the kinds of opportunities it creates for brands.

Sandie Hawkins

U.S. General Manager of Global Business Solutions TikTok

UNLOCKING TRANSFORMATIONAL GROWTH THROUGH A MEDIA-PLUS STRATEGY

Eager to reach new consumers and expand marketplace penetration, Clorox partnered with Meredith to mine proprietary insights and behavioral data to identify opportunity in the eco-friendly cleaning segment. Leveraging the REAL SIMPLE brand with launch distribution at The Container Store, Clorox and Meredith developed a new product line, implemented a cross-media marketing campaign and established a new, multi-channel distribution plan that helped Clorox expand its portfolio, serve new consumers and capture market share in the growing natural cleaning product category.

Tad Kittredge

GM, Transformational Growth and VP, Marketing – Cleaning Division The Clorox Company

2021 CLASS OF RISING MARKETING STARS

Once again, the ANA will present Rising Marketing Star Awards to four of the best and brightest young marketers from member companies. Nominated by a senior executive in their marketing organization, these individuals, all 30 years old or younger, have shown competence, aptitude, leadership, and professionalism in the field of marketing.

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HOW MCDONALD'S GOT ITS SWAGGER BACK

In this session, Morgan Flatley, CMO of McDonald's U.S., will share insights into the organization's journey to become a world class marketing organization. She's made bold moves, taken risks, and driven McDonald's to incredible growth by focusing on building lifetime fans.

Join us for this behind-the-scenes look at how McDonald's got its swagger back.

Morgan Flatley

SVP & Chief Marketing and Digital Customer Experience Officer McDonald's

THE NFL'S PLAYBOOK FOR TRANSFORMING INTO A FORCE FOR GOOD

The NFL has prioritized adapting and evolving their global platform into a strong, unifying force and cultural guiding light for fans. By channeling courage, compassion, and connection, and maintaining a constant awareness of the critical and societal issues affecting audiences, the League has continued to shift its narrative around social good and drive its brand proposition forward.   

In this session, the NFL’s chief marketing officer, Tim Ellis, will share a deep dive into how the NFL is utilizing their marketing campaigns — including their “Helmet’s Off” strategy, next-gen social media platforms, and cause-driven initiatives — to better engage with their players and fans.

Tim Ellis

EVP, Chief Marketing Officer NFL

BREAKFAST WITH A+E NETWORKS: PREMIUM SHORT FORM

Grab a morning beverage and learn something new as you start your day with a collection of History, Lifetime and A&E premium short form content originally featured on-air and across social platforms.

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CASE STUDY: PROGRAMMING WITH PURPOSE PRESENTED BY USPS

After a year of societal upheaval, brands need to connect with consumers on a more meaningful level, with messaging that is innovative, effective, and culturally relevant. We’ll look at the data, fresh thinking and storytelling that contribute to a winning campaign.

Chris Karpenko

Executive Director, Brand Marketing USPS

OPENING REMARKS

QUANTUM MARKETING AND THE POWER OF PURPOSE

Today's marketers face a bevy of misconceptions about their craft. One of the harshest may be that it's self-serving and inauthentic — but great marketers ensure the opposite is true and make an effort to not only understand consumers' needs and wants, but also the state of their lives and their communities. In short, marketing leaders must foster a culture where marketing will be both a force for growth and a force for good.

In this presentation, chief marketing and communications officer of Mastercard and author of Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers, Raja Rajamannar, will unveil new rules and thinking about brand purpose and how it can drive marketing leadership, business growth, and customer satisfaction for the future.

Raja Rajamannar

Chief Marketing & Communications Officer and President, Healthcare Business Mastercard

THE POWER OF BRANDS TO ENACT CHANGE

Purposeful joy is a principle that Frito-Lay, and SVP and CMO Rachel Ferdinando, lives by.

Having purpose at their heart has enabled Frito-Lay to enact true cultural change, from offering a platform to changemakers fighting for racial equality to financially empowering female entrepreneurs to take their businesses to new heights and simply offering a consistent moment of levity as fans discovered new ways to enjoy their favorite snacks during the pandemic.

During this session, Ms. Ferdinando will discuss the great power and responsibility that brands wield to help drive issues on the minds of consumers and how Frito-Lay has leveraged the power of joy to be a catalyst for change.

Rachel Ferdinando

SVP and Chief Marketing Officer Frito-Lay

GAINING CLARITY THROUGH CHANGE - HOW AN INTERNAL REBRAND CAN LEAD TO A COLLABORATIVE UNDERSTANDING OF MEDIA'S COMPLEX LANDSCAPE

L’Oréal USA’s Senior Vice President of Media, Shenan Reed, is an expert in evaluating the evolution of advertising. It has come to Shenan’s attention that nearly every original form of media is not only still in place but has grown to be exponentially more complex. With our consumers taking note of the compounded landscape, it’s crucial to gain clarity from an organizational perspective to successfully leverage advertising as a service to our external audience.

Shenan Reed

Senior Vice President of Media L’Oréal

WE TAKE YOU THERE: REACHING THE “UNREACHABLES”

As an advertiser, you want to reach the right person with the right message at the right time, to ensure powerful impressions that drive real business outcomes. But what about the “unreachables”? You know, the important (and growing) group of consumers that don't have a traditional cable or satellite subscription and are accessing streaming content on their TVs? 

In this session, you'll learn about the data-informed programming and delivery of VIZIO Features, how to go direct-to-device with VIZIO Ads, our suite of advanced advertising products, and more. You might even walk away with a new TV or soundbar. We welcome you into the VIZIO House, where the future of TV is being created.

Mike O'Donnell

Chief Revenue Officer VIZIO

ANNOUNCING THE 2021 ANA GENIUS AWARD WINNERS, PRESENTED BY NEUSTAR

If marketing sometimes goes uncredited for organizational successes, it’s those who lead the charge building rich data-driven, marketing analytics platforms and programs that are often its unsung heroes.

Join Brett House, VP of Product Marketing & Demand Generation, Marketing Solutions for Neustar, as he announces the winners of the 2021 ANA Genius Awards, recognizing the most powerful work in marketing analytics today.

Learn who among this year’s entrants in the categories of marketing analytics adoption, growth, innovation, and storytelling will share in the $100,000 prize pool to be donated to the charities of their choice. And hear from the winners themselves, who will share more about the impact of their work and how it measurably benefitted their respective organizations and customers alike.

Now in its ninth year, the ANA Genius Awards, presented by Neustar, remains the world’s most prestigious marketing analytics awards program. This year’s judges panel includes top CMOs, marketing data and analytics gurus, and other industry luminaries. Past ANA Genius Awards winners include Adobe, LongHorn Steakhouse, Diageo, USAA, and more.

Brett House

Vice President, Product Marketing & Demand Generation, Marketing Solutions Neustar

FIRING UP THE WEBER BRAND

Weber is the world's barbeque brand. It transcends cultural lines, lives across geographies, and brings together millions, teaching them the joy of cooking outdoors. Few brands in our lives are as woven into the fabric of everyday mealtime, family traditions, and community like Weber.

In this session, Amy Pascal, VP and head of U.S. marketing and brand strategy, will share how she helped relaunch the backyard barbeque brand and took the company public by building new digital capabilities, using story building vs. storytelling, and developing DE&I employee and marketing strategies that helped Weber thrive and achieve double-digit growth.

Amy E. Pascal

VP, Head of U.S. Marketing & Brand Strategy Weber

SENSE AND RESPONSE TO WIN IN THE NEW CONSUMER ENVIRONMENT

2020 was a pivotal year for the retail industry and in the wake of the pandemic, customers have made it clear they want more compelling value wherever they shop, whether online or in-store. With the guidance of CMO Greg Revelle, Kohl's found a way to navigate these challenges with a revamped strategy, a refreshed brand portfolio, and innovative partnerships with Amazon and Sephora.

In this session, Mr. Revelle will share the customer insights that helped Kohl's identify these opportunities and accelerate their marketing transformation toward a hyperfocus on personalization and loyalty.

Greg Revelle

Chief Marketing Officer Kohl's

FROM BUZZ TO ROI: THE IMPACT OF SOCIAL MEDIA CONVERSATION

Brand conversation on social media matters. Whether brands are launching something new or connecting to what's happening in the world around them, social media conversation can help drive results across the funnel and make an advertiser's media dollars work harder. This session will explore why conversation is such a powerful tool in the marketing toolkit and how brands like Uber are using conversation as both a driving force and a KPI in their creative and media strategies.

Travis Freeman

Global Head of Media Uber

WHY CMOS ARE KEY TO UNLOCKING THE FUTURE

Marketing has proven it’s a key driver of business growth over these past 18 months. Now’s the time to invest in what’s next. Facebook’s Michelle Klein shares a roadmap for marketing leaders to drive ROI success today and create a blueprint for effective societal change tomorrow.

Michelle Klein

Vice President, Global Customer Marketing Facebook

GAMING IS THE HIGHWAY INTO THE METAVERSE

As technologies like AR, VR, NFTs and blockchain gain more traction, so does the notion of the ‘metaverse’ as a potential successor of the internet, to the point that companies like Facebook and Epic Games are re-defining their future vision as ‘metaverse companies’.

As consumers attention increasingly turns to this new ecosystem for entertainment, socialization and shopping, we will address how gaming represents brands’ best opportunity to test how they will represent themselves in a future metaverse state.

Dan Holland

SVP, dentsu Gaming Lead, Americas dentsu

ARE YOUR DOLLARS SPENT AGAINST DIVERSE AUDIENCES REALLY WORKING?

As brands strive to better serve multicultural audiences, the focus on relevance and authenticity has become critical to growth and bottom lines. As a result, companies are searching for new tools to help them understand how their content and messaging resonates (or not) with the diverse audiences they spend millions to reach.

Please join Rita Ferro, Bob Liodice, and Cricket’s Tony Mokry for a conversation about solutions they’ve created to meet this challenge and the importance of turning DE&I goals into business outcomes to propel the industry forward.

Rita Ferro

President, Disney Advertising Sales The Walt Disney Company

SEEHER 2021 ACROSS INDUSTRIES

A roundtable conversation on how key marketers utilize SeeHer, the leading global movement for gender equality in advertising and entertainment, and how it has significantly changed their businesses, including insight on how they measure success through GEM, the cornerstone for improved advertising creative and demonstrable business growth.

Alison Lewis [This speaker will present virtually.]

Chief Growth Officer Kimberly-Clark

REIMAGINING A MORE INCLUSIVE YOUTUBE

Every marketing choice we make has the power to shape how we see each other, but too often many perspectives are excluded. YouTube has been on a journey to reimagine inclusion on our platform and create work that authentically reflects the world.

While there’s still room to grow, YouTube’s Chief Marketing Officer, Danielle Tiedt, will discuss the impact YouTube has seen from investing in diverse creators and the marketing insights she’s learned along the way. Top #YouTubeBlack Voices creator, Asia Jackson, will join Danielle to share how her unique perspective enables her to build a successful business on the platform and highlight lessons for advertisers committed to connecting with new audiences.

Danielle Tiedt

Chief Marketing Officer YouTube

CLOSING REMARKS

OPENING REMARKS

DELIVERING WHAT MATTERS: LINKING PURPOSE WITH PERFORMANCE

In June 2020, incoming CEO Carol Tomé signaled it was a pivotal time for UPS. "What got us here isn't going to get us to where we need to be," she said. "Our competitors are changing. Our customers are changing. And the rate of change is accelerating. So, we are leaning into that change."

In this session, Kevin Warren, CMO at UPS, will discuss how the company has met that challenge and is working hard to deliver what matters most for its customers and community, including:

• Why the brand's role during the pandemic went beyond being "essential."
• How the brand reshaped its purpose, while keeping an eye on growth.
• Why making DEI a priority — internally through policies and externally through marketing — is good for customers and business.
• How UPS is reinventing a more than 100-year-old brand to connect with younger and more diverse audiences, where it has struggled for relevance.

Kevin Warren

Chief Marketing Officer UPS

HOW DELOITTE BROUGHT ITS PURPOSE TO LIFE THROUGH MARKETING

Over the past year, brands the world over have taken a fresh and in-depth look at how they bring their purpose to life, including how its prioritized and how its embedded in everyday actions and behavior.

At Deloitte, the conversation has been front and center.

In this session, CMO Suzanne Kounkel will share examples of how Deloitte is activating against its purpose, lessons and key takeaways learned along the way, and how naming a chief purpose officer, Kwasi Mitchell, has helped Deloitte and its marketing team align and amplify its purpose messaging across the organization. The session will include time for Q&A and open discussion and promises to be an engaging conversation and fascinating look at how purpose comes to life through marketing.

Suzanne Kounkel

Chief Marketing Officer Deloitte

TECHNOLOGY + DATA AND THE HUMANS AT THE CENTER OF IT ALL

Andrea Brimmer is the chief marketing and public relations officer of Ally Financial Inc.  She joined Ally in 2006, spearheading the creation of the Ally brand, developing everything from the brand pillars and cultural framework to the value proposition and delivery in the marketplace. Hear how, under her direction, Ally disrupted the financial services category forever by focusing on data and technology that truly serves its customers.

Andrea Brimmer

Chief Marketing and Public Relations Officer Ally

THE INDUSTRY’S QUEST TO INVEST IN MINORITY-OWNED MEDIA

Investment in minority-owned media is nowhere near where it needs to be. The challenges presented with increasing spend include the lack of understanding of the universe of diverse media owners, their impact and reach. This session from ANA’s AIMM (the Alliance for Inclusive and Multicultural Marketing) will share important information developed by Media Framework about the universe of minority-owned media. It will explore the needs, challenges and opportunities of inviting these new entities to fully join our industry. Finally, we’ll share information about reach and gross impressions on the thousands of minority media companies identified to date, via a collaboration between AIMM and Nielsen.

Lisette Arsuaga

Co-Founder AIMM (the Alliance for Inclusive and Multicultural Marketing)

ACCELERATING YOUR BRAND’S SUSTAINABILITY JOURNEY

How should brands be driving consumer behavior change at scale? How can they seamlessly embed sustainability messages into their marketing? Can sustainability be harnessed to confer a competitive advantage in the marketplace?

Get answers to these questions and more in this session, along with lessons learned from the transformative journeys of Clorox, P&G and other leading brands, and insight into the best practices and tools available today to help brands accelerate their journeys toward true sustainability.

Darren Beck

VP, Membership & International Sustainable Brands