How Deloitte Brought Its Purpose to Life Through Marketing | Event Recaps | All MKC Content | ANA

How Deloitte Brought Its Purpose to Life Through Marketing

During her session at the 2021 ANA Masters of Marketing Conference, Deloitte CMO Suzanne Kounkel offered some key lessons she and her team learned from altering the brand’s approach to purpose, pivoting away from its focus on inclusion and instead setting its sights on achieving equity.