Are Your Dollars Spent Against Diverse Audiences Really Working? | Conference Session Videos | Event Video | All MKC Content | ANA

Are Your Dollars Spent Against Diverse Audiences Really Working?

As brands strive to better serve multicultural audiences, the focus on relevance and authenticity has become critical to growth. Industry experts discussed solutions they’ve created to meet this challenge and the importance of turning DE&I goals into business outcomes to propel the industry forward.