2024 ANA Masters of Marketing Conference | Events & Webinars | ANA

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About  |  Speakers  |  Agenda  |  Pricing  |  Venue  |  Member Video  |  Rising Stars  |  Registration

Conference Agenda

All sessions listed below are in Eastern Time (ET).
Please note the conference agenda, including speakers, is subject to change.

TIME EVENT DETAILS LOCATION
Monday, October 21, 2024
11:00am
- 6:00pm
REGISTRATION OPEN

Gatlin Foyer (IN-PERSON ONLY)
2:00pm
- 5:00pm
GLOBAL CMO GROWTH COUNCIL WORKING TEAM SESSIONS - Private

(IN-PERSON ONLY)

BRAND, CREATIVITY, AND MEDIA

(IN-PERSON ONLY)

DATA, TECHNOLOGY, AND MEASUREMENT

(IN-PERSON ONLY)

TALENT AND MARKETING ORGANIZATION

(IN-PERSON ONLY)

SOCIETY AND SUSTAINABILITY

(IN-PERSON ONLY)
6:00pm
- 9:00pm
GLOBAL CMO GROWTH COUNCIL DELEGATE RECEPTION - Private

(IN-PERSON ONLY)
Tuesday, October 22, 2024
7:00am
- 9:00pm
REGISTRATION OPEN

Gatlin Foyer (IN-PERSON ONLY)
7:30am
- 8:00am
GLOBAL CMO GROWTH COUNCIL BREAKFAST - Private

(IN-PERSON ONLY)
8:00am
- 11:30am
GLOBAL CMO GROWTH SUMMIT - Private

(IN-PERSON ONLY)
8:00am
- 12:00pm
COMMITTEE AND INDUSTRY GROUP MEETINGS

Influencer and Digital & Social Committee
This session is open for all Client-Side Marketers as well as Platinum and Gold ANA members. Click here for more information.

ANA Marketing Capabilities Council
This session is only open to active members of this committee.

AI/MarTech Committee Meeting
This session is open to client-side marketers only. Click here for more information.

Advertising Financial Management Committee
This session is open to client-side marketers only. Click here for more information.

B2B Marketing Committee
This session is open to client-side marketers only.

In-House Agency Committee
This session is open to client-side marketers only. Click here for more information.

Sustainability Committee
This session is open for all in-person attendees. Click here for more information.

SeeHer in Sports
This session is open for all in-person attendees.

Media, Measurement and Leadership Council
This session is only open to active members of this committee.

The Joint Data Analytics & Measurement Committee
This session is open to all ANA members. Click here for more information.

Suwannee 14-19 (IN-PERSON ONLY)
11:30am
- 12:30pm
GLOBAL CMO GROWTH COUNCIL LUNCHEON - Private

Private luncheon for Growth Council delegates and ANA Board of Directors

(IN-PERSON ONLY)
1:00pm
- 3:00pm
GLOBAL CMO GROWTH COUNCIL WORKSHOPS - Private

(IN-PERSON ONLY)
1:00pm
- 5:00pm
Golf Tournament

Join us for a round of golf! Tee off amidst stunnning scenery and friendly competition. Whether you're a seasoned golfer or a novice, our tournament offers a chance to network, enjoy the outdoors and experience the thrill of the game. Register now to secure your spot on the green!
(Lunch available for players on the course at 12pm)

Golf Course Clubhouse (IN-PERSON ONLY)
Pickleball Tournament

Welcome to our inaugural Pickleball Tournament! Get ready for intense matches, strategic plays and contagious excitement. From seasoned pros to eager newcomers, there's a division for everyone. With multiple courts in action, the energy is electric as players compete for victory! Sign up early - this event will definitely sell out!
(Lunch available for players on the court at 12pm)

Pickleball Courts (IN-PERSON ONLY)
3:00pm
- 3:50pm
CONFERENCE KICKOFF SESSIONS (seating is limited - first come, first served)

IN-PERSON ONLY

KICKOFF SESSION A1

Gatlin A1 (IN-PERSON ONLY)

KICKOFF SESSION A2

Gatlin A2 (IN-PERSON ONLY)

KICKOFF SESSION A3

Gatlin A3 (IN-PERSON ONLY)

KICKOFF SESSION A4

Gatlin A4 (IN-PERSON ONLY)
4:00pm
- 4:50pm
REPEAT OF KICKOFF SESSIONS (seating is limited - first come, first served)

(IN-PERSON ONLY)

REPEAT KICKOFF SESSION A1

Gatlin A1 (IN-PERSON ONLY)

REPEAT KICKOFF SESSION A2

Gatlin A2 (IN-PERSON ONLY)

REPEAT KICKOFF SESSION A3

Gatlin A3 (IN-PERSON ONLY)

REPEAT KICKOFF SESSION A4

Gatlin A4 (IN-PERSON ONLY
5:30pm
- 6:30pm
ANA BUSINESS MEETING AND RECEPTION (for Client-Side Marketer Members Only)

Butler/Butler Balcony (IN-PERSON ONLY)
6:30pm
- 7:30pm
OPENING WELCOME RECEPTION

Gatlin Terrace (IN-PERSON ONLY)
7:30pm
- 9:00pm
DINNER

Sebastian Ballroom (IN-PERSON ONLY)
Wednesday, October 23, 2024
6:30am
- 8:00pm
REGISTRATION OPEN

Gatlin 1 Reg. (IN-PERSON ONLY)
7:00am
- 8:00am
BREAKFAST

Sebastian Ballroom (IN-PERSON ONLY)
8:00am
- 8:50am

OPENING REMARKS

Gatlin C/D/E (HYBRID)
8:50am
- 9:25am

SESSION 1

Sessions details to be announced

Marc S. Pritchard
Chief Brand Officer The Procter & Gamble Company
Gatlin C/D/E (HYBRID)
9:25am
- 10:00am

SESSION 2

Sessions details to be announced

Marian Lee
Chief Marketing Officer Netflix
Gatlin C/D/E (HYBRID)
10:00am
- 10:30am
NETWORKING COFFEE BREAK

Gatlin Foyer (IN-PERSON ONLY)
10:30am
- 11:05am

SESSION 3

Sessions details to be announced

Kellyn Smith Kenny
Chief Marketing & Growth Officer AT&T
Gatlin C/D/E (HYBRID)
11:05am
- 11:40am

SESSION 4

Sessions details to be announced

Asmita Dubey
Chief Digital and Marketing Officer L’Oréal Groupe
Gatlin C/D/E (HYBRID)
11:40am
- 12:15pm

SESSION 5

Sessions details to be announced

Antonio Lucio
Chief Marketing and Corporate Affairs Officer HP, Inc.
Gatlin C/D/E (HYBRID)
12:15pm
- 1:45pm
LUNCH

Sebastian Ballroom (IN-PERSON ONLY)
2:00pm
- 2:35pm

SESSION 6

Sessions details to be announced

Diana Haussling
Senior Vice President - General Manager, Consumer Experience & Growth Colgate-Palmolive Company
Gatlin C/D/E (HYBRID)
2:35pm
- 3:10pm

SESSION 7

Sessions details to be announced

Remi Kent
Chief Marketing Officer Progressive Insurance
Gatlin C/D/E (HYBRID)
3:10pm
- 3:25pm
NETWORKING COFFEE BREAK

Gatlin Foyer (IN-PERSON ONLY)
3:25pm
- 4:10pm
BREAK-OUT SESSIONS (seating is limited - first come, first served)

(IN-PERSON ONLY)
6:00pm
- 7:30pm
RECEPTION

Gatlin Terrace (IN-PERSON ONLY)
7:30pm
- 9:00pm
DINNER

Sebastian Ballroom (IN-PERSON ONLY)
Thursday, October 24, 2024
6:30am
- 7:30pm
REGISTRATION OPEN

Gatlin 1 Reg. (IN-PERSON ONLY)
7:00am
- 8:00am
BREAKFAST

Sebastian Ballroom (IN-PERSON ONLY)
8:00am
- 8:05am

OPENING REMARKS

Gatlin C/D/E (HYBRID)
8:05am
- 8:40am

SESSION 8

Sessions details to be announced

Shelly Palmer
Chief Executive Officer The Palmer Group
Gatlin C/D/E (HYBRID)
8:40am
- 9:15am

SESSION 9

AI Panel with session details to be announced

Panel moderator: Shelly Palmer
Chief Executive Officer The Palmer Group
More panelists to be announced
Gatlin C/D/E (HYBRID)
9:15am
- 9:50am

SESSION 10

Sessions details to be announced

Gulen Bengi
Global Chief Growth Officer Mars Snacking & Lead Chief Marketing Officer Mars, Inc.
Gatlin C/D/E (HYBRID)
9:50am
- 10:25am

SESSION 11

Sessions details to be announced

Mark Penn
Chairman and CEO The Stagwell Group
Gatlin C/D/E (HYBRID)
10:25am
- 10:45am
NETWORKING COFFEE BREAK

Gatlin Foyer (IN-PERSON ONLY)
11:05am
- 11:40am

SESSION 12

Sessions details to be announced

Doug Martin
Chief Brand & Disruptive Growth Officer General Mills
Lisa Becket
Executive Vice President, Global Marketing Disney Experiences
More panelists to be announced
Gatlin C/D/E (HYBRID)
11:40am
- 12:15pm

SESSION 13

Sessions details to be announced

Peggy Roe
Executive Vice President, Chief Customer Officer Marriott International
Gatlin C/D/E (HYBRID)
12:15pm
- 1:45pm
LUNCH

Sebastian Ballroom (IN-PERSON ONLY)
1:45pm
- 2:20pm

SESSION 14

Speaker and session details to be announced

Gatlin C/D/E (HYBRID)
2:20pm
- 2:55pm

SESSION 15

Sessions details to be announced

Sumit Virmani
EVP and Global Chief Marketing Officer Infosys
Gatlin C/D/E (HYBRID)
2:55pm
- 3:25pm
NETWORKING COFFEE BREAK

Gatlin Foyer (IN-PERSON ONLY)
3:30pm
- 5:00pm
ANA'S SECOND STAGE: SETTING THE MARKETING INDUSTRY AGENDA FOR 2025

IN-PERSON ONLY

UNLOCK BILLIONS IN PROGRAMMATIC MEDIA EFFICIENCY

The ANA 2023 programmatic media transparency study found that only 36 cents of every dollar that enters a DSP effectively reaches the consumer and offered recommendations to make programmatic media investment work harder. In 2024, ANA’s work on programmatic media has continued with its Programmatic Media Transparency Benchmark, which has demonstrated that the industry is making progress. For example, in the new benchmark, only 4 percent of spend is with Made for Advertising websites, versus the 15 percent in the original study. This session will offer actionable recommendations to marketers to unlock billions in programmatic media efficiency.

Bill Duggan
Group EVP ANA
Co-presenter will be a senior, client-side marketer to be announced.
IN-PERSON ONLY

PREPARING FOR THE AI ERA – WHAT IT MEANS FOR YOUR COMPANY, YOUR BRAND, AND YOUR TEAM

Artificial Intelligence is increasingly described as an asymmetrical multi-generational shift that promises to rewire how corporations operate and how society functions at large. In this insightful dialogue, Shiv Singh, an accomplished CMO, author, and board member, will present a structured and pragmatic roadmap for tapping into the potential of artificial intelligence in business, with an emphasis on its potential to revitalize the marketing function while avoiding some of the inherent risks of this unique technology. This framework, which draws from his upcoming book on Marketing with AI and includes best-in-class examples, aims to simplify and provide clarity on the somewhat daunting prospect of navigating the AI-driven landscape that lies ahead.

Shiv Singh
Co-Founder AI Trailblazers
IN-PERSON ONLY

HEAR HOW TODAY’S MARTECH LEADERS ARE TACKLING THE BIGGEST CHALLENGES AND DRIVING INNOVATION IN THE MODERN MARKETING ENVIRONMENT

This panel will explore the critical challenges that are consuming the attention of marketing technology & operations leaders today, including rapidly increasing market complexity, talent shortages, data privacy laws, and tightening budgets.  They will share the strategies they are using to overcome these challenges in order to get the most value and performance from their MarTech stacks, and they will discuss the opportunities and innovations they are pursuing to take their MarTech games to the next level, such as generative AI, composable architectures and evolving data operations capabilities.  Attendees will gain the key insights they need to conquer these challenges and to up their own MarTech games.

Moderator: John Hardy
SVP, MarTech ANA
Chi Ogbuehi
Vice President, Marketing Technology & Consumer Products NFL
Sonali Mathur
Global Director, Marketing, Data, Privacy, Operations General Motors
IN-PERSON ONLY

CROSS-MEDIA MEASUREMENT INITIATIVE REACHES NEW MILESTONES

The ANA recently announced significant progress in moving the Cross-Media Measurement (CMM) initiative to the next phase of bringing a scaled solution to the U.S. It is estimated the endeavor will eliminate fifty billion dollars in waste due to excess frequency over a 3-year period and deliver improved media productivity and an elevated ad experience for audiences through transparent measurement. Our expert panel will share an update on the groundbreaking progress this initiative has made over the past 9 months, where we are heading, and how the best and brightest minds in the industry are joining forces to operationalize a cross-media measurement solution in the U.S.

Bill Tucker
Group Executive Vice President ANA
Kanishka Das (KD)
Global E-Business Analytics and Insights Director The Procter & Gamble Company
Speaker TBA
Kantar Media
(IN-PERSON ONLY)

THE RMN OPPORTUNITY

Retail media is now the fasting growing ad channel, and will soon represent nearly 1 in every 3 dollars spent on digital advertising. Wow! Retail media networks offer a treasure trove of rich first-party data and have been embraced by marketers – initially as a cost of doing business with their established retail partners, then as an effective and proven driver of sales, and more recently as potential “full-funnel” solutions (i.e., to drive awareness and consideration as well as conversion). But there are challenges – particularly with measurement. This session will discuss the rise of retail media networks and how marketers are addressing the measurement challenges. 

Jason Trubowitz
SVP ANA
Additional participants to be announced.
IN-PERSON ONLY
6:30pm
- 7:30pm
RECEPTION

Gatlin Terrace (IN-PERSON ONLY)
7:30pm
- 9:30pm
DINNER

Sebastian Ballroom (IN-PERSON ONLY)
Friday, October 25, 2024
7:00am
- 11:30am
REGISTRATION OPEN

Gatlin 1 Reg. (IN-PERSON ONLY)
7:30am
- 8:30am
BREAKFAST

Sebastian Ballroom (IN-PERSON ONLY)
8:30am
- 8:40am

OPENING REMARKS

Gatlin C/D/E (HYBRID)
8:40am
- 9:15am

SESSION

Gatlin C/D/E (HYBRID)
9:15am
- 9:50am

SESSION

Gatlin C/D/E (HYBRID)
9:50am
- 10:25am

SESSION

Gatlin C/D/E (HYBRID)
10:25am
- 10:45am
NETWORKING COFFEE BREAK

Gatlin Foyer (IN-PERSON ONLY)
10:45am
- 11:20am

SESSION

Gatlin C/D/E (HYBRID)
11:20am
- 11:55am

SESSION

Gatlin C/D/E (HYBRID)
11:55am
- 12:00pm

CLOSING REMARKS

Gatlin C/D/E (HYBRID)

Register Now

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Thank you for registering for the 2024 ANA Masters of Marketing Conference! To change, cancel, or reinstate your registration, please email registration@ana.net.

About  |  Speakers  |  Agenda  |  Pricing  |  Venue  |  Member Video  |  Rising Stars  |  Register

About  |  Speakers  |  Agenda  |  Pricing  |  Venue  |  Member Video  |  Rising Stars  |  Registration