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State Farm Announces New Season of 'Gamerhood'
Marketing News July 9, 2026State Farm is launching a fifth season of its branded gaming reality show, Gamerhood, on Twitch and YouTube. The move reflects a growing trend of brands creating original programming — or co-marketing with streaming platforms — that could reshape how companies build audience loyalty.
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Reed Smith Warns Brands to Treat Legal Risk as a Growth Variable
Event Recaps June 30, 2026Legal exposure is quietly eroding marketing value as contracts, privacy terms, and artificial intelligence governance fail to keep pace with modern practice. Reed Smith partner Keri S. Bruce, speaking at the ANA Advertising Financial Management Conference, outlines the risks that could reshape how brands manage agency relationships and campaign accountability.
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National Basketball Players Association Rolls Out NIL Platform
Marketing News June 23, 2026The National Basketball Players Association launches PLYRS UNTD, a collective NIL venture giving more than 500 NBA players direct stakes in licensing, content, and brand partnerships. The move signals a broader shift in how athletes are claiming ownership — and what that could mean for sports marketers.
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TikTok Rebuilds Media Mix Modeling for Discovery, Creator Content, and Earned Reach
Event Recaps June 23, 2026TikTok and NielsenIQ are challenging how brands model media, arguing that paid, organic, and creator signals must be measured together. Outdated media mix modeling inputs — not methodology — may be limiting the ROI decisions brands are making at scale.
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New Research Reveals a Stunning Gap Between Influencer Investment and Campaign Measurement
Event Recaps June 9, 2026Influencer marketing is scaling fast, but agency compensation models are struggling to keep pace. A first-ever ANA study reveals that half of marketers lack full visibility into how their influencer budgets are allocated — a gap that may undermine performance and negotiating leverage.
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Nonprofits Rethink Growth Across Social Media, Fundraising, and Compliance
Event Recaps May 31, 2026Nonprofit marketers are rethinking growth as influencer marketing, donor integration, and federal compliance reshape the sector. Shifting regulations and new fundraising models could fundamentally alter how organizations build audiences and sustain revenue.
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Travel and Hospitality: Trends and Best Practices
ASK Answers May 28, 2026Travel spending is forecast to surpass $1.37 trillion in 2026, yet marketers are navigating AI disruption, tightening budgets, and shifting consumer behavior. New research and brand examples may reveal how storytelling, agentic AI, and creator partnerships could reshape travel marketing strategy.
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Three Ways to Maximize Your Creator Partnerships
POVs May 22, 2026Creator economy ad spend is projected to hit $37 billion this year, and brands like American Eagle are racing to formalize their partnerships. Marketers who lack a structured approach to creator collaboration may be leaving significant value on the table.
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Influencer and Creator Marketing
ASK Answers May 21, 2026Influencer marketing now drives nearly 50 percent of social sales, and global creator spending is estimated at $37.1 billion — making strategic partnerships a core growth lever for brands. Misaligned creator choices may undermine brand credibility, and the ANA's growing library of resources could help marketers build programs that scale.
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Influencer Marketing and Legal Compliance
ASK Answers May 21, 2026Influencer marketing is growing, but so is legal scrutiny — brands face fines, lawsuits, and public enforcement actions for disclosure failures. Compliance experts outline what marketers must do now to protect their brands from regulatory and litigation risk.
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Marketers Navigate Twists and Turns of New Media Landscape
Trends and Technology May 11, 2026As the media landscape changes dramatically, marketers are shifting from a channel-focused strategy to a customer-centric approach. The goal is to balance reach across linear, streaming, and digital platforms, with original content that will appeal to consumers with unlimited options.
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Culture, Community, and a Timely, Timeless Playbook for Brand Growth
Event Recaps May 6, 2026During the April 29, 2026 ANA Brand Strategy Committee meeting, members explored how culture fuels growth and how brands can activate in culture without losing their core identity. The session included takeaways from ANA's Brand Practice on defining culture, GUT New York's "Timely Timeless" framework for long-term brand building, and a case study on how Girl Scouts of the USA and Linqia amplify girl-led community impact through creators and content.
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Creators at Scale: The Next Phase of Marketing Growth
Event Recaps May 5, 2026During a session at the 2026 ANA Creator Marketing Conference, leaders from the ANA and Unilever examined how creator marketing has moved from an experimental tactic to a core growth engine. With global spending reaching an estimated $37.1 billion in 2025, the discussion focused on operating models, transparency, and measurement — and what brands must do next to unlock sustainable value from creators.
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Inside Walmart's Creator-Powered Retail Strategy
Event Recaps May 4, 2026Walmart is reframing social platforms as a primary engine for commerce discovery, using creators, visual search, and fast delivery to collapse the path from inspiration to purchase. The strategy highlights how intent signals, shoppable content, and measurement models may reshape retail media effectiveness.
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How Children's Miracle Network Is Using Creator Marketing to Expand Awareness and Impact
Event Recaps May 4, 2026During a session at the 2026 ANA Creator Marketing Conference, Hayley Virta outlined Children's Miracle Network's brand evolution and creator marketing strategy, inviting participants into a first-ever Hackathon for Good designed to increase awareness, consideration, and fundraising impact.
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How Quest Scales Creator Content to Drive Retail Results
Event Recaps May 3, 2026During a session at the 2026 ANA Creator Marketing Conference presented by Pinterest, Lyle Stevens of Later and Grace Niu of Quest Nutrition explained how Quest uses creators as a growth channel that extends beyond the social feed. The speakers outlined how retailer-specific briefs, cross-channel usage rights, and digital asset management make creator content scalable across paid media and retail touchpoints.
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Marketing News Quiz for May 1, 2026
Marketing News Quiz May 1, 2026In this week's marketing news quiz: Integral Ad Science rolls out a suite of new solutions for streaming TV, a report on the measurement gaps in B2B advertising, CMO Council's study on pairing artificial intelligence with human oversight, and more.
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Expedia Announces New Collaboration with Content Creator IShowSpeed
Marketing News April 30, 2026Expedia names IShowSpeed its official travel partner, signaling a deeper push into creator-led marketing aimed at gen Z travelers. The collaboration highlights live-streamed travel, social platforms, and data showing younger audiences may trust creators more than traditional media.
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How AI and Creators Are Reshaping Commerce Discovery and Retail Media Performance
Event Recaps April 30, 2026Artificial intelligence is reshaping brand discovery, and creator content is redefining retail media performance. Marketers may need to rethink both content structure and creative strategy to stay visible and competitive.
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From Crisis to Blockbuster: How Penguin Random House Made "James" a Bestseller
Event Recaps April 28, 2026How Penguin Random House turned Percival Everett's James into a No. 1 bestseller, using creator trust, pre-order momentum, and sustained word-of-mouth to drive cultural and commercial impact.
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