A Discussion with ALSAC CMO Emily Callahan
In the pantheon of great brands, St. Jude Children's Research Hospital ranks as one of the most inspiring and effective. Named the top pediatric cancer hospital in the country by U.S. News & World Report, St. Jude has helped push the overall childhood cancer survival rate from 20 percent to more than 80 percent since it opened. And thanks to generous donors, families of the children treated at St. Jude never receive a bill.
Charged with elevating and protecting the St. Jude brand is Emily Callahan, CMO at ALSAC, the $1.7 billion fundraising and awareness organization of St. Jude. She joins Ken Beaulieu, host of the Beyond Profit Podcast, to discuss ALSAC's marketing operations, innovation, how purpose guides her 150-person team, collaborations with other organizations, and more.
The Beyond Profit Podcast airs Tuesdays at 10AM EST. For more information about the ANA Podcast Network, visit www.ana.net/podcasts.