Executive Summary of the IRG Oxford Said Impact Study | CMO Content | All MKC Content | ANA

Executive Summary of the IRG Oxford Said Impact Study


In a rapidly changing global landscape, the concept of business growth has undergone a profound transformation. Companies today are no longer defined solely by their capacity to generate profits for shareholders. Instead, they are increasingly seen as integral parts of a larger societal ecosystem, responsible for creating value for all stakeholders, including employees, customers, communities, and investors. The Institute for Real Growth (IRG), in collaboration with the Future of Marketing Institute at the Saïd Business School of Oxford University, led the IRG Impact Study to explore this paradigm shift, identify the drivers of Humanized Growth and specifically the role of the CMO and Marketing. This executive summary distills the essence of the study's overall findings and the CMO role learning will be presented at the Global Growth Council.

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"Executive Summary of the IRG Oxford Said Impact Study." October 2023.

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