IRG Impact Study Findings: Driving More Humanized Growth
In 2023, the Global CMO Growth undertook an important research initiative with Oxford University and the Institute for Real Growth to help elevate how the business community understands and values marketing, brand building, and creativity in driving growth. Many Growth Council Delegates participated in the research.
Click the DOWNLOAD NOW button for the Executive Summary of the report.
Source
"IRG Impact Study Findings: Driving More Humanized Growth." December 2023.
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