Harley-Davidson’s Tough Turban Keeps Sikh Motorcyclists Safe While Honoring Religious Freedom | Multicultural Excellence Awards | Active ANA Awards Programs | Case Studies | All MKC Content | ANA

Harley-Davidson’s Tough Turban Keeps Sikh Motorcyclists Safe While Honoring Religious Freedom

Because removing their turban to wear a helmet while on a motorcycle would be a violation of Sikhs religious beliefs, Harley-Davidson created the Tough Turban, a modified version of traditional Sikh male headwear that allowed Sikh men to ride their motorcycles safely without having to compromise their beliefs.