KangShiFu's Chinese New Year Karaoke Reunion | Smarties Awards | Other Awards Programs | Case Studies | All MKC Content | ANA

KangShiFu's Chinese New Year Karaoke Reunion

KangShiFu Ice Tea created a new rendition of a popular Chinese New Year song and promoted it on social media, encouraging younger consumers to celebrate the holiday with their families, boosting its brand image and sales in the process.