Adidas Swimmable Billboard: Inspiring Middle Eastern Women to Feel Confident Swimming in Public | REGGIE Awards | Active ANA Awards Programs | Case Studies | All MKC Content | ANA

Adidas Swimmable Billboard: Inspiring Middle Eastern Women to Feel Confident Swimming in Public

Adidas created a swimmable billboard and leveraged everyday women to inspire Middle Eastern women to overcome the confidence gap associated with swimming in public, and launch its new swimwear line.